Performance Marketing Specialist

3 weeks ago

Gurugram, India Herbalmax Healthcare Private Limited Full time

Job Description: Meta Ads Specialist

Location:
Gurgaon, India

Company:
Herbalmax Healthcare Pvt. Ltd.

Department:
Marketing

Experience Required:
3–5 Years (with proven high-budget campaign management)

About the Role

We are looking for a Meta Ads Specialist
with hands-on experience in managing
₹20 Lakhs+ monthly ad spends
across Meta platforms (Facebook, Instagram). The ideal candidate should be highly analytical, data-driven, and capable of delivering scalable ROI through advanced campaign strategies.

Key Responsibilities

  • Strategize, create, and manage high-budget Meta campaigns (₹20L+ monthly).
  • Conduct in-depth audience research, competitor benchmarking, and campaign structuring.
  • Optimize campaigns for ROAS, CPL, and CAC while sca\ling budgets effectively.
  • Implement A/B testing for creatives, ad copies, and audience targeting.
  • Analyze campaign data, create actionable reports, and present insights to stakeholders.
  • Coordinate with the creative/design team to ensure high-converting ad assets.
  • Stay updated on Meta's latest advertising features, algorithm updates, and compliance policies.
  • Drive customer acquisition, retention, and remarketing funnels through Meta Ads.

Required Skills & Qualifications

  • Proven track record of managing
    minimum ₹20L monthly spend
    on Meta Ads.
  • Strong understanding of
    performance marketing metrics
    (ROAS, CAC, CTR, CPM, CVR, LTV).
  • Hands-on experience with advanced campaign setups (CBO, ABO, Dynamic Ads, Advantage+).
  • Proficiency in Meta Ads Manager, Google Analytics, and attribution tools.
  • Strong analytical and Excel/Google Sheets skills.
  • Ability to manage multiple campaigns simultaneously with tight deadlines.
  • Excellent communication skills and data-driven mindset.

Preferred Qualifications

  • Experience in
    D2C / E-commerce brand marketing
    .
  • Familiarity with other paid platforms (Google Ads, TikTok, YouTube, LinkedIn) is a plus.
  • Knowledge of Shopify/WordPress integrations and pixel/event setups.
  • Experience in scaling performance campaigns across multiple geographies.

What We Offer

  • Competitive salary and performance bonuses.
  • Opportunity to work with a fast-growing
    D2C health & wellness brand
    .
  • A data-driven and performance-oriented work culture.
  • Exposure to high-budget campaigns and advanced marketing tools.

Thanks

Divya ||

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