Marketing Head

2 days ago

kolkata, India Mediabistro Full time
Job Title: Marketing Head (IT Company)Company Overview:
NTPL WORLD is an IT company offering innovative technology solutions, including softwaredevelopment, IT infrastructure services, cybersecurity, and AI-driven data analytics. Our missionis to empower businesses and individuals with cutting-edge technology while ensuringexceptional customer service and data security. We strive to be at the forefront of technologicaladvancements and provide consultancy to help clients make informed decisions. Through ourexpertise, we contribute to a culture of innovation and aim to shape a better digital future." (link removed) Ourmission is to revolutionize industries through innovative solutions that enhance the lives of ourcustomers. As we continue to expand, we are seeking a talented Full Stack Developer with asolid background in Node.js, React, and MongoDB to join our exceptional team.With a strong commitment to delivering cutting-edge solutions and exceeding customerexpectations, we have established ourselves as a prominent player in the industry. As wecontinue to expand and grow, we are seeking a dynamic and experienced Marketing Head tolead our marketing efforts and drive our brand to new heights.
Job Title : Marketing Head (IT Company)
Job Overview :
As the Marketing Head at (Company Name), you will play a pivotal role in defining andexecuting our marketing strategies to enhance our brand visibility, attract new customers, andstrengthen our position in the market. Reporting directly to the executive team, you will lead atalented marketing team and collaborate closely with cross-functional stakeholders to achievecompany objectives. Your strategic vision, creativity, and deep understanding of the IT industrywill be instrumental in driving successful marketing campaigns and promoting our products andservices effectively.
Responsibilities :
Develop and Execute Marketing Strategy:Formulate comprehensive marketing strategies aligned with the company's goals andobjectives.Identify target markets and customer segments to tailor marketing campaignsaccordingly.Create and manage marketing budgets, ensuring efficient allocation of resources.Brand Management and Positioning:Lead efforts to enhance and maintain the company's brand identity and positioning.Ensure consistent messaging and brand representation across all marketing channels.Monitor market trends and competitor activities to identify opportunities and stay ahead in the industry.
Digital Marketing and Online Presence:Oversee digital marketing initiatives, including SEO, SEM, social media, emailmarketing, and content marketing.Optimize the company's online presence to drive web traffic, generate leads, andincrease conversions.Leverage data analytics to measure marketing performance and make data-drivendecisions.
Product Marketing:Collaborate with product management teams to develop effective product marketingstrategies.Create compelling product messaging and positioning to drive product adoption andsales.Develop marketing collateral and sales tools to support the sales team in their efforts.Lead Generation and Customer Acquisition:Implement lead generation strategies to attract potential customers and nurture leadsthrough the sales funnel.Work closely with the sales team to align marketing efforts with sales goals and revenuetargets.Develop and execute targeted marketing campaigns to drive customer acquisition andretention.
Events and Campaign Management:Plan and execute marketing events, conferences, webinars, and trade shows to increasebrand exposure.Monitor the success of marketing campaigns and make necessary adjustments foroptimal results.Evaluate ROI on marketing activities and report outcomes to the executive team.
Team Leadership and Development:Recruit, train, and mentor the marketing team, fostering a culture of creativity andinnovation.Provide guidance and support to team members, ensuring the achievement of individualand team goals.Conduct performance evaluations and facilitate professional growth opportunities.
Requirements:
Bachelor's or Master's degree in Marketing, Business Administration, or a related field.Proven experience 3 years in a senior marketing role within the IT industry,demonstrating success in driving marketing strategies.Deep understanding of the IT market landscape, including emerging trends and customer behavior.Strong track record in brand management, digital marketing, and lead generation.Excellent communication and interpersonal skills, with the ability to collaborate withcross-functional teams and senior management.Analytical mindset with a focus on data-driven decision-making.Demonstrated leadership skills, with the ability to inspire and motivate the marketingteam.
Preferred Qualifications:Experience in B2B marketing and/or enterprise software marketing.Knowledge of marketing automation tools and CRM systems.Previous experience in managing marketing budgets and financial planning.Familiarity with agile marketing methodologies.
Joining NTPL WORLD will provide you with an exciting opportunity to lead the marketing effortsof a forward-thinking IT company. If you are a results-driven, innovative, and strategic marketingprofessional with a passion for technology, we encourage you to apply

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