Digital Marketing Graphic Designer

3 weeks ago

Vapi, India Tulsi Biosciences Full time

Key Responsibilities

  • Strategy Development:
  • Content Creation:
  • E- Commerce Platform Management:
  • Community Engagement:
  • Campaign Execution:
  • Analytics & Reporting:
  • Trend Monitoring
  • Collaboration
  • Reputation Management:
  • Crisis Response
  • Influencer Marketing:
  • Competitor Analysis:
  • Audience Research:

Qualifications and Skills

  • Bachelors degree
  • Experience Min 1 year.
  • Proven experience managing social media platforms and campaigns, ideally for a brand or agency.
  • Strong written and verbal communication skills, including copywriting and editing expertise.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
  • Graphic design skills and familiarity with tools like Adobe Creative Suite, Canva, or similar software.
  • Understanding of SEO principles and how they integrate with social media efforts.
  • Ability to interpret analytics and translate data into actionable insights.
  • Creativity and a keen eye for visual storytelling.
  • Excellent organizational and multitasking abilities.
  • Adaptability and willingness to learn in a fast-changing digital landscape.
  • Professionalism, diplomacy, and strong interpersonal skills.
  • Experience working with paid social media advertising and campaign budgets.
  • Basic video production and editing capabilities are a plus.

Daily Activities

  • Planning and scheduling content calendars.
  • Developing post copy and visual assets.
  • Posting and monitoring live content.
  • Engaging with followers and responding to inquiries.
  • Tracking analytics and adjusting strategies.
  • Collaborating with creative and marketing teams.
  • Researching hashtags, trends, and competitor activity.
  • Managing ad campaigns and reporting on performance.

Performance Metrics

  • Audience growth rate on each platform.
  • Engagement rate (likes, comments, shares, saves).
  • Reach and impressions for posts and campaigns.
  • Click-through rate (CTR) for links and ads.
  • Social share of voice and brand sentiment.
  • Conversion rate from social media referrals.
  • ROI of paid advertising and influencer partnerships.
  • The Social Media Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. This role plays a crucial part in enhancing brand equity, increasing online presence, and fostering engagement with target audiences on platforms such as Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, and emerging social channels The specialist closely collaborates with other departments, including marketing, public relations, sales, and design, to ensure cohesive messaging and effective campaign execution.

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