
Digital Marketing Graphic Designer
1 day ago
Key Responsibilities
- Strategy Development:
- Content Creation:
- E- Commerce Platform Management:
- Community Engagement:
- Campaign Execution:
- Analytics & Reporting:
- Trend Monitoring
- Collaboration
- Reputation Management:
- Crisis Response
- Influencer Marketing:
- Competitor Analysis:
- Audience Research:
Qualifications and Skills
- Bachelors degree
- Experience Min 1 year.
- Proven experience managing social media platforms and campaigns, ideally for a brand or agency.
- Strong written and verbal communication skills, including copywriting and editing expertise.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Graphic design skills and familiarity with tools like Adobe Creative Suite, Canva, or similar software.
- Understanding of SEO principles and how they integrate with social media efforts.
- Ability to interpret analytics and translate data into actionable insights.
- Creativity and a keen eye for visual storytelling.
- Excellent organizational and multitasking abilities.
- Adaptability and willingness to learn in a fast-changing digital landscape.
- Professionalism, diplomacy, and strong interpersonal skills.
- Experience working with paid social media advertising and campaign budgets.
- Basic video production and editing capabilities are a plus.
Daily Activities
- Planning and scheduling content calendars.
- Developing post copy and visual assets.
- Posting and monitoring live content.
- Engaging with followers and responding to inquiries.
- Tracking analytics and adjusting strategies.
- Collaborating with creative and marketing teams.
- Researching hashtags, trends, and competitor activity.
- Managing ad campaigns and reporting on performance.
Performance Metrics
- Audience growth rate on each platform.
- Engagement rate (likes, comments, shares, saves).
- Reach and impressions for posts and campaigns.
- Click-through rate (CTR) for links and ads.
- Social share of voice and brand sentiment.
- Conversion rate from social media referrals.
- ROI of paid advertising and influencer partnerships.
- The Social Media Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. This role plays a crucial part in enhancing brand equity, increasing online presence, and fostering engagement with target audiences on platforms such as Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, and emerging social channels The specialist closely collaborates with other departments, including marketing, public relations, sales, and design, to ensure cohesive messaging and effective campaign execution.
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