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Marketing Data Analyst
1 month ago
Our client is a leading specialty e-retailer offering consumer products, vacations and online education services through an easy and convenient payment plan. Their customers love them because they make paying for their purchases stress- and hassle-free. The automatic payments help customers to avoid penalty fees and ballooning interest associated with other payment options. While the fixed payment duration options empower them to budget more efficiently.
What you’ll do:
Responsibilities include generating reports, providing data-driven insights, analyzing channel-specific performance, monitoring metrics, and identifying growth opportunities. The role involves staying informed about market conditions, automating processes for efficiency, and presenting results to enhance strategies for customer acquisition and retention. Join our team to drive data insights and contribute to our direct-to-consumer Acquisition and Retention programs.
Exp - 3 to 5 Years
Location - Chennai
Bachelor’s degree in Marketing, Economics, Finance, Statistics, or related field Previous work experience as a Marketing Data Analyst or similar role Experience with Microsoft Office Suite, particularly Excel, PowerPoint, and Outlook Good SQL skills Ideally experience with machine learning Experience with SAS, Python, and/or R Preferred experience with loyalty program and/or marketing campaign analysis Understanding of business calculations to determine return on investment, cost per acquisition, profitability, high value segments, and market analysis Experience with Data Visualization tools; i.e Tableau
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