Marketing Data Analyst

7 days ago


Chennai, Tamil Nadu, India Edvoy Full time

Edvoy ) is a new, innovative digital platform created by industry professionals with over 16 years of experience in the global education sector, to simplify the world of education. We aim to empower students to make more informed decisions throughout their University application journey by being the center of impartial, free content and advice, all in one place. Edvoy is positioned to break down international barriers and make education global. This is a great opportunity to join an EdTech company that has seen immediate traction, with over one million visitors, and thousands of new users in the last six months. We are now poised to grow even more. Working with eighteen nationalities across four continents, this is a real opportunity to spearhead growth in the rapidly growing EdTech sector.

Designation: Data Analyst

Location: Chennai

Expectations

  1. 2+ years of experience conducting quantitative marketing analyses for high tech companies
  2. Highly proficient with SQL and visualization tools (e.g. Tableau/Looker/Quicksight)
  3. Ability to connect the dots between Marketing and Product Analytics
  4. Experienced in working with ETL tools such as Airflow or Databricks
  5. Basic programming skills in Python for data analysis
  6. Understands end-to-end user journeys for web platforms and the challenges of managing user funnels that have multiple attribution touchpoints
  7. Understanding of attribution business methodologies and user tracking technologies
  8. Strong communication skills, both written and oral. Able to clearly articulate growth marketing ideas, strategies, and tactics to audiences with varying domain knowledge
  9. Comfortable functioning in spaces with high ambiguity and adapt easily in changing environments.
  10. Bachelor or higher degree in a quantitative field such as Statistics, Math/Applied Math, Data Science, Computer Science, Physics, or Engineering.

KRA

  1. Work with Growth Marketers and peers in Analytics to understand best practices and propose strategic ideas and turn them into initiatives for driving growth.
  2. Define and regularly monitor KPIs, success metrics, and other analytics to maximize our conversion rate across our digital channels.
  3. Set up and evaluate A/B tests and push forward next steps at a rigorous pace.
  4. Deliver reports and strategic insights through analysis and manual data extractions from various ad platforms, data tools, and internal tracking to drive OKRs
  5. Estimate the value of different marketing strategies, including by utilizing and updating statistical/ML models generally created by others. This is a growth opportunity for the candidate.
  6. Effectively communicate findings to internal and external team members
  7. Develop data models to be used for strategizing, testing, and implementing marketing campaigns across lifecycle marketing, SEM, social influencer, ad display, mobile app push, and more.

Bonus Points

  1. Familiar with marketing analytics tools (e.g. Amplitude, Google Analytics, AppsFlyer), and Marketing our stack including Braze, Google SEM, Facebook, etc.
  2. Hands-on experience with experimentation, including design, implementation, and methodologies (e.g. hypothesis testing and regression analysis) for analyzing and interpreting results to stakeholders

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