Head of Content

19 hours ago

Gurugram, India Transformative Ventures Full time

About The Ayurveda Experience

The Ayurveda Experience is the world's leading Ayurveda platform, trusted by over 1.5 million customers across 20+ countries. Rooted in India's 5,000-year-old wellness tradition, we bring time-tested Ayurvedic beauty and wellness products to modern consumers globally. The US is our largest and fastest-growing market, and we're now looking for a strategic, creative content leader to shape our voice and performance in this key region.

About the Role

We're hiring a
Head of Content – Global Market
to lead and scale our content efforts across brand, performance, CRM, and offline channels. This is a high-impact leadership role that combines strategic thinking with hands-on execution. You'll manage a growing team and work cross-functionally to create content that drives awareness, education, trust, and conversion.

What You'll Do

  • Own the Content Strategy:
    Define and execute a market-specific content roadmap across ads, website, email, landing pages, video, and more.
  • Lead Content Execution Across Channels:
    Shape compelling brand stories and high-converting copy across all touchpoints—from paid ads to product pages.
  • Drive Performance Creatives:
    Partner with performance and media teams to test messaging, hooks, and formats that reduce CAC and boost ROI.
  • Build Consumer Education & Trust:
    Simplify Ayurvedic science for Western audiences through content that informs and builds credibility.
  • Oversee Scripted Video Content:
    Guide content for YouTube, Meta, TikTok, and long-form advertorials/listicles.
  • Manage and Grow the Team:
    Hire, coach, and lead a team of writers, editors, and video creators. Prioritize projects, manage calendars, and ensure high-quality output.
  • Guard the Brand Voice:
    Maintain a consistent tone that's informative, premium, and culturally grounded.

What You'll Need

  • 8–12 years of content or creative experience, ideally in D2C, eCommerce, or health/wellness
  • 3+ years in a leadership or team management role
  • Native-level English fluency with strong editorial and persuasive writing skills
  • Strong grasp of consumer psychology—especially in the wellness and beauty space
  • A track record of building performance-driven content for paid media
  • Experience translating Eastern/alternative wellness for global audiences is a strong plus
  • Ability to thrive in a fast-paced, high-growth, remote-friendly environment

What You'll Get

  • A leadership role at a globally scaling D2C brand with deep Ayurvedic roots
  • A chance to shape storytelling in our most important market
  • Full ownership, fast decision-making, and direct impact
  • Work that helps people live and feel better, naturally

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