Influencer marketing specialist

3 weeks ago


Chennai, India Influencer.in Full time

Influencer.in is India’s largest influencer marketing platform that connects brands with digital influencers. It’s an initiative of India's fastest-growing digital agency, Social Beat with 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, Facebook, You Tube, Twitter, Amazon, , Moj, Taka Taka, Clubhouse, and industry-specific platforms.We aim to build ground-breaking products in India for the influencer and creator economy.Role and Responsibilities:1. Lead, identify and proactively onboard influencers on performance campaigns2. Understand and figure out how to maximize storefront performance by matching theright influencers with the right brands3. Guide the discussion on product and brand integration in influencers' content.4. Coordinate and manage expectations in terms of quality and timely delivery frominfluencers as well as from the internal team5. Plan association keeping long-term goals in sight.6. Collaborate with all internal stakeholders to negotiate the best possible terms andestablish commercial and strategic agreements with influencers.7. Monitor and analyze influencer performance and achieve storefront metrics8. Discern data and extract insightful observations9. Conduct post-mortems of campaigns and storefront performance; generate reports onkey insights, recommendations, and strategic adjustments to drive change forcontinuous improvement.10. Developing business driving & communication strategies and assisting clients withfuture campaign planning.An ideal candidate should have1. Minimum 1-2 years of relevant experience in influencer marketing2. Experience in negotiating rates and terms with influencers3.. Excellent written and verbal communication skills4. Experience with maintaining professional relationships remotely5. Strong planning skills: Clearly lay out the steps required to execute a marketing strategy,providing a logical progression from campaign creation to completion.6. Provide creative input across all campaigns and projects



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