Marketing Lead

22 hours ago

bangalore, India TAAS Partners Full time

About Us:

We are pioneering the AI revolution as India’s first scaled AI services company. We deliver cutting-edge AI and LLM solutions tailored for the dynamic needs of the modern world. Backed by robust funding we are a vibrant, young team set on redefining technological boundaries. Join us in shaping the future.


Role Overview:

We are seeking a highly experienced and motivated Marketing Head to lead the demand and pipeline generation for our AI Agent platform and services business. Our geographic focus is on the US & APAC markets. In this role, you will be responsible for defining the marketing and branding vision, strategy, and roadmap, as well as collaborating with cross-functional teams to bring our innovative product to market. This is a unique opportunity to shape the future of AI technology and make a significant impact in an early-stage startup environment.


Key Responsibilities:

  • B2B Pipeline generation (Key metric: TOFU and MOFU):
  • Develop and generate leads across BFSI and Retail leaders in the customer support, tech and sales
  • Develop and execute strategy for B2B events, marketing collateral (digital and physical), PR, etc.


  • Content Strategy and vision:
  • Define and articulate a clear marketing and content vision and strategy
  • Manage and work with right mix of inhouse vs outsourced talent to deliver content across relevant channels


  • Cross Functional and Vendor Collaboration:
  • Work closely with sales, design, and product teams to ensure alignment on goals and timelines.
  • Facilitate regular communication and collaboration among stakeholders to gather insights and feedback throughout the product development lifecycle.


  • Customer Engagement:
  • Engage with customers and users to understand their pain points, gather feedback, and validate product concepts.
  • Develop and maintain strong relationships with key customers and industry partners to foster collaboration and drive product adoption.
  • Analyse product performance metrics and user feedback to inform future product enhancements and iterations.


Requirements:

  • 4-6 years of marketing and growth experience for the US B2B market, preferably in AI or SaaS, Prior experience in early-stage startups is a plus.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent verbal and written communication skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.
  • Hands-on individual contributor
  • Basic understanding of AI technologies, including generative AI, natural language processing, and machine learning principles.
  • Proven ability to lead cross-functional teams and manage multiple projects simultaneously in a fast-paced environment.
  • Bachelor’s degree in a relevant field; an MBA or advanced degree is a plus.


What We Offer:

  • The opportunity to work in a fast-paced, innovative company that is changing the way industries operate.
  • A dynamic work environment with ample opportunities for professional growth and advancement.
  • Attractive salary, equity options, and benefits package
  • A chance to be at the forefront of the AI and technology revolution with a team of passionate, like-minded professionals.

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