Performance Marketing Lead

5 days ago


bangalore, India Zensciences Full time
Performance Marketing Lead
We are looking for a Performance Marketing Lead to oversee, run and manage digital campaigns and monitor paid marketing budgets. The ideal candidate should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts for our clients are target oriented and ROI driven.
Responsibilities:
Create, manage and grow a dynamic and growing team in performance marketing
Ability to identify media opportunities, analyse market and align to client’s business objectives
Create media plans, media calendars, and budgeting
End-to-end responsibility of multiple campaigns
Addressing team in day-to-day activities
Participate in forming effective performance marketing strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on the search and social media platforms (e.g. Google Ads, Bing, LinkedIn, Facebook).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g. dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Find ways to reduce the risk of click fraud.
Keep up with PPC and SEM trends.
Requirements :
Minimum 8-12 years of experience in Performance Marketing.
Experience in data analysis and reporting.
Knowledge of SMM and digital marketing concepts.
Familiarity with multiple platforms (e.g. Ads, Bing, LinkedIn, Facebook) is preferred
Working knowledge of analytics tools
Proficient in MS Office (particularly Excel)
Good communication skills
Analytical thinking with strong math skills
Google Ads certification is a plus
Enact or actualize media plans drawn up by media planners within Budget Control (How much the client wants to spend as against the earning margin of)
Understand various kinds of Facebook Ads, Sponsored Posts, Sponsored Stories etc and which is appropriate for which situation
Identify new ad formats / platforms that can work well with the clients objective
Ensuring Media Campaigns go live as per scheduled time
Determine ROI reports on each campaign from a social media, earned media and paid media perspective
Analysing the effectiveness of the campaign and using this data to inform future campaigns
Focus on Client reporting and budget management
Keeping up to date with industry research figures
Monitoring campaigns on a daily basis
Optimizations to be made to campaigns. Discuss on a regular basis changes / suggestions for betterment / performance of the account
Accountability for campaigns performing as per media plan given (extremely important)

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