Programmatic Associate

10 hours ago

Bengaluru, India Zeta Global Full time

Position Scope:

- Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.
- The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign management, including trafficking, optimization, and campaign reporting.
- As a valued member of the division, you will have a tremendous amount of responsibility and support to help you exceed campaign performance targets.
- The ideal candidate will have a thorough understanding of programmatic display and video campaign management.
- Candidates with similar marketing experience.

Responsibilities :

  • Manage large cross-channel media budgets across display channels and aim to maximize ROI on
  • performance-oriented campaigns.
  • Work closely with US account management teams to ensure accuracy in set up, strategy and execution for
  • new launches.
  • Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and
  • optimization.
  • Work with the account management team to deliver reporting and campaign updates as needed.
  • Must be willing to work during US Eastern Standard Time hours.

Requirements :

  • 2+ years of experience managing performance campaigns on display inventory
  • Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
  • Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
  • Deep knowledge of the programmatic ecosystem
  • Demonstrated analytical ability
  • Fluent English

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