Social Media Marketing Specialist

2 weeks ago

Mumbai, India Evolute Global Full time
Role DescriptionThis is a full-time on-site role for a Social Media Marketing Specialist at Evolute Global in Mumbai. The role involves creating and managing social media marketing campaigns, developing engaging social media content, and collaborating with the team to enhance brand presence across digital platforms.

Roles & Responsibilities

Content & CopywritingCreate basic copy for social media posts and manage Online Reputation Management (ORM) for assigned brands.Ensure content aligns with the brand's tone, voice, and objectives.

Client Collaboration & ReportingPrepare and share monthly/weekly reports on the account’s activities with the management and clients.Understand client briefs and coordinate with internal teams to provide creative solutions.Present creative concepts and solutions to clients, secure necessary approvals, and finalize strategies for execution.

Project CoordinationLiaise with internal stakeholders to ensure projects are completed efficiently and within timelines.Maintain Job Status Reports (JSRs) to keep team efforts aligned and on track.

Competitive & Trend TrackingMonitor competitor activities to develop differentiated strategies for the brand’s growth.Track industry and category trends to incorporate them into content and marketing strategies.Identify and leverage relevant moments and trending topics for the brand.

Social Media & Platform UpdatesConduct regular research on platforms like Facebook, Instagram, YouTube, LinkedIn, and Twitter, as well as news sites like Google News and Inshorts, to stay updated on platform changes and trends.Share platform updates and trends with the team to inform future strategies.

Feedback & Revision ManagementProvide timely feedback to internal teams on concepts, designs, and strategies to ensure quality and alignment with client expectations.Oversee revisions and ensure timely delivery of tasks.

Consumer-Centric Content DevelopmentUnderstand target audiences and craft relevant, impactful content that drives brand success.

Skills RequiredCommunication & Collaboration : Strong verbal and written communication skills with excellent client servicing capabilities.Time Management : Ability to prioritize tasks effectively and meet deadlines.Attention to Detail : Ensure accuracy and quality in all aspects of work.Presentation Skills : Confident in presenting ideas, concepts, and reports to stakeholders.Intermediate knowledge of

Excel/Google Suite.Familiarity with

Microsoft Teams and the Office 365 Suite.Copywriting:

Basic understanding of writing for social media platforms and digital campaigns.

If you're organized, creative, and passionate about building brands in the digital space, this role is the one for you

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