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Team Lead

4 weeks ago

Gurugram, India Technians Full time

Position: Team Lead – Paid Media (Social)

Experience:
3+ years

Location:
Sector 48, Gurugram

We are looking for a strategic and performance-focused Social Media Manager – Paid Media to lead our paid social initiatives and contribute to overall marketing success. This role is ideal for an experienced digital marketer who can translate business goals into high-impact paid social campaigns and lead cross-functional collaboration to drive measurable results.

Roles and Responsibilities:

  • Lead Paid Social Strategy: Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives.
  • Campaign Oversight: Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, and emerging channels.
  • Team & Stakeholder Collaboration: Work closely with internal teams (content, creative, product, and sales) to ensure paid social initiatives are aligned with overall brand strategy and customer journey.
  • Data-Driven Decision Making: Analyze performance data to derive insights, optimize campaigns, and ensure strong ROI. Present clear reports and strategic recommendations to senior leadership.
  • Creative Direction: Guide the development of compelling, on-brand ad creatives—both visual and copy—that engage and convert targeted audience segments.
  • Market Intelligence: Stay informed of industry trends, platform updates, and competitor activity to proactively adjust strategy and maintain a competitive edge.
  • Budget Management: Oversee campaign budgets, ensuring effective allocation and optimization of spend across platforms.
  • Leadership & Innovation: Act as a thought leader in paid social media, identifying opportunities for innovation and continuous improvement.

Requirements:

  • Strong expertise in campaign strategy, execution, and optimization across all major platforms.
  • Advanced knowledge of audience segmentation, targeting, and media planning.
  • Experience working with tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and analytics platforms.
  • Proven ability to lead cross-functional initiatives and manage stakeholders effectively.
  • Strong analytical, reporting, and presentation skills.
  • A proactive, results-oriented mindset with high attention to detail and creative acumen.
  • 3-5 years of experience in paid social media, with at least 2 years in a leadership or managerial role.

Benefits:

  • Competitive salary package commensurate with skills and experience.
  • Opportunities for professional development and training to foster continuous growth.
  • Collaborative and supportive work environment that values innovation and creativity.
  • Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.