Team Pumpkin
3 weeks ago
About the Role
We are seeking a dynamic and results-driven E-Commerce Manager to lead our digital commerce growth across leading online marketplaces and our company-owned website. This role is central to achieving revenue goals, driving brand visibility, and delivering a seamless shopper experience. The ideal candidate will combine strategic thinking with operational excellence to maximize sales, market share, and customer engagement in the fast-evolving e-commerce ecosystem.
Key Responsibilities
1. Business Growth & Delivery
- Own and deliver channel-wide revenue and market share targets across leading platforms (Amazon, Flipkart, Nykaa, BigBasket, Myntra, and others).
- Partner with Key Account Managers (KAMs) to co-create and execute joint business plans.
- Make strategic commercial and marketing decisions to achieve business objectives.
2. Marketing Strategy & Execution
- Develop and implement high-impact marketing plans tailored to each platform.
- Lead performance marketing campaigns (Search, Display, PPC, SEO) to maximize ROI.
- Manage campaign calendars, promotional events, and seasonal sales activations.
- Build best-in-class content (A+ content, imagery, copy) to influence shopper behavior.
- Conduct competitor benchmarking, shopper analysis, and trend forecasting.
3. E-Commerce Product & Brand Management
- Optimize product cataloging, listings, and assortment strategies across portals.
- Enhance customer journeys through improved navigation, organic search optimization, and ratings/reviews management.
- Manage agencies/freelancers for creative assets, SEO, ads, and performance deliverables.
- Ensure smooth execution of new product launches across platforms.
4. Data & Insights
- Track daily/weekly/monthly performance metrics and derive actionable insights.
- Monitor SCANR (Sales, Content, Availability, Navigation, Ratings/Reviews) to improve visibility and conversions.
- Experiment, measure, and scale innovative e-commerce initiatives.
5. Stakeholder Management
- Collaborate with internal teams (Brand, Innovation, Finance, Regulatory, Operations) to drive e-commerce growth.
- Partner with external stakeholders (Agencies, Platform Teams, Affiliates) to maximize performance.
- Act as a brand ambassador in e-commerce forums, ensuring best practices and innovation adoption.
Skills & Competencies
Technical & Functional Skills
- Strong analytical and data interpretation skills.
- Expertise in performance marketing (PPC, PPM, SEO, Search optimization).
- Understanding of D2C, B2C, Drop Ship, FBA, and marketplace operational models.
- Proficiency in e-commerce analytics tools and platform dashboards.
Behavioral Traits
Qualification: Graduate (MBA/PGDM preferred)
- Proactive and entrepreneurial mindset.
- Creative thinker with out-of-the-box problem-solving abilities.
- Ability to multitask and prioritize effectively in a fast-paced environment.
- Strong communication and collaboration skills.
- Strategic yet detail-oriented approach.
(ref:iimjobs.com)
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