Retention Marketer
1 week ago
Retention Marketing Lead / Email Marketing StrategistOverview:
We are seeking a highly skilled and results-driven Retention Marketing Lead / Email Marketing Strategist to join our dynamic marketing team. The ideal candidate will be responsible for monetizing our existing database of over a million users through strategic re-engagement and optimization of their user journey. The focus will be on developing and implementing effective communication strategies, nurturing campaigns, and segmentation tactics to achieve retention objectives. This role requires a deep understanding of big data, email marketing best practices, and a proven track record in reducing customer drops.
Key Responsibilities:
Big Data Management:Demonstrate expertise in handling large volumes of data to derive actionable insights.Utilize data analytics tools to segment the user database effectively.Communication Strategy & Nurturing:Design and implement comprehensive communication strategies tailored for various audiences and segments.Develop and execute nurturing campaigns to engage and retain users.Segmentation :Utilize segmentation techniques to create targeted and personalized communication for different user segments.Continuously refine segmentation strategies based on user behavior and feedback.Ed-Tech Experience:Preferred experience in the education technology sector, understanding the unique challenges and opportunities in the industry.Reducing Drops:Analyze user journey data to identify pain points and implement strategies to reduce customer drops.Optimize user experience to enhance retention rates.Revenue/Objective Orientation:Align retention strategies with revenue and business objectives.Develop KPIs and metrics to measure the success of retention efforts.Email Marketing Best Practices:Demonstrate in-depth knowledge of email marketing best practices.Understand mail performance, user behavior, and responses to different email strategies.Large Data Volume Handling:Plan and execute parallel email strategies, ensuring minimal overlap and maximum effectiveness.Optimize email campaigns based on performance metrics and user feedback.
Qualifications :Proven experience as a Retention Marketing Lead or Email Marketing Strategist.Strong background in big data management and segmentation.Previous experience in the education technology sector is preferred.Demonstrated success in reducing customer drops and increasing retention rates.Proficiency in email marketing tools and analytics platforms.Excellent communication and interpersonal skills.Analytical mindset with a focus on data-driven decision-making.Results-oriented with a track record of achieving retention and revenue targets.
If you are a strategic thinker with a passion for email marketing, big data, and achieving measurable results, we invite you to apply and be a key player in driving our retention and monetization efforts.
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