Architect - Campaign Platforms Management

1 month ago

bangalore, India dentsu Full time

Company Description

Merkle , a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Job Description

Lead team of campaign development resources to deliver exceptional cross-channel campaign services including campaign calendar, campaign requirements and campaign development and execution activities.  Act as Implementation SME for Martech Platforms like Adobe Experience Cloud Applications -AJO, ACC, ACS, Marketo etc. Serve as the face of campaign delivery interfacing directly with client and internal teams to address and manage client requests and communicate status as a Merkle team member working on-site at the client location in Cleveland, Ohio  Customize and optimize the entire campaign management process, including new campaign requirements, development tests, production execution, and quality control.  Manage the campaign process in compliance with the contractual Service Level Agreements Plan.  Coordinate and manage campaign tasks with the database team and communicate status.  Capable of completing campaign activities individually.  Track and monitor campaign results, resolve issues and report status to the Account Teams, Client, and management team.  Obtain client signoff on campaign specification Document and train other team members to perform campaign execution role.

Qualifications

Total Experience : 10 to 12 years

Must Have Skills: 

Adobe Campaign Classic & Standard Adobe Journey Optimizer Salesforce marketing cloud  Oracle Responsys  IBM Unica  Direct Mail  Email Marketing  Customer Journey  Cross Channel Marketing  Offer Management  Segmentation and Targeting  Telemarketing  B2B Account Management 


Good to have Skills:

Work Queue management software (Team Track, Jira, etc.) File management tools (PGP, Text Editors, CuteFTP, FileZilla, etc.) SQL for data analysis Customer Data Platforms Like AEP, AIQ

Additional Information

All your information will be kept confidential according to EEO guidelines.

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