Campaign Manager

3 weeks ago


bangalore, India Decathlon Full time

Mission

The ability to drive marketing campaigns for our digital presence through strategic approaches on various digital media.

Profile

Digital Campaign Management (National / City / Sport level campaigns):

Digital Strategy & Approach: Define and build the digital approach and strategy basis the brief objectives Media Planning: Define the digital media plan basis the strategy and approach  Agency Management: Liaison with the agency to monitor and optimize the campaign  Vendor Management: Strategic publisher partnerships to maximize SOV in key platforms Campaign Optimizations: Rigorous monitoring and regular insight sharing to evolve the campaign to drive better efficiencies Campaign Debriefs: Work with various stakeholders to build a comprehensive debrief Reporting & Tool Management:

Should possess intermediate - expert knowledge on:

Google Analytics Google Adwords FB Business Programmatic platforms like DV360, Criteo, etc. Attribution tools like Windsor, Nielsen Google My Business Data Analytics platforms 

Be an actor in your channel ecosystem 

Owner mindset, willingness to take initiatives, and accountability to drive closures Be the key contact window between Users and the technical team Challenge the day to day growth of the digital business at the service of user satisfaction Develop, through your posture, a collaborative working methodology, an environment of trust and responsibility among the product team

Stakeholder Management

You will work closely with leaders from different cities, sports, and omni-commerce to build exciting digital journeys to drive relevant objectives. 


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