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Campaign Manager
4 months ago
About PhonePe Group:
PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe, we take extra care to make sure you give your best at work, Everyday And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us
Responsibilities:
Actively manage and keenly monitor the campaign performance of PhonePe assets and map them to the sales funnel to maximize revenue. Responsible for handling Medium to High risk/ severity clients for E2E campaign management Responsible for handling a team of 2-3 Associate campaign managers in respective verticals. Identify, establish, and implement industry best practices on ad set up, measurement and reporting. Strong communication skills with internal and external stakeholders Actively engage and collaborate with BD/Product Design/CS/Creative teams for planning, campaign management, prioritization, scheduling, and delivery of campaigns Responsible for handling day to day business operations with external and internal stakeholders Develop and maintain deep knowledge of all PhonePe offer products and features Manage both ads and rewards campaign lifecycle including, but not limited to advertiser onboarding, campaign set-up, invoicing, collections, reporting, monitoring & optimization. Analyse campaign performance and conversion and make educated recommendations to BD team/Advertisers for how future ads might be optimized for best results. Use data from existing campaigns to influence strategies for upcoming ones by considering performance metrics and audience targeting, in turn leading to the achievement of sales objectivesBasic Qualifications/ Requirements:
Graduation: Tier 1 undergraduates OR Tier 2 MBA colleges with zeal to work in digital/Ads/Operation vertical Excellent communication and people skills Strong analytical and detail-oriented aptitude Ability to multitask and prioritize Must be able to work with minimum supervisionPhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy