Campaign Manager
3 weeks ago
Who are we?
Whatfix is the #1 Digital Adoption Platform (DAP) for Enterprises. We empower anyone, anywhere to have successful experiences with the technology they use every day, achieving greater knowledge, capability, and productivity for themselves and their organizations. The company has five offices globally in the US, India, UK, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments.
“Hustle Mode ON” is the motto we live by.
Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco. With YoY revenue growth of over 65 % , we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list . Recognized by Gartner as a 'Global Market Leader' in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020 Listed #143 fastest-growing company in North America 2021 as per and recognized as Great Place to Work 2021-2022 Our Customer centricity is evident from a Customer rating of 4.7+ on platforms like G2 Crowd & Gartner Peer Insights This is what our investors have to say - || || ||What you'll get to do?
Develop campaign strategies: Work closely with the marketing team to develop comprehensive campaign strategies aligned with the company's marketing objectives, target audience, and brand guidelines. Campaign planning and execution: Create detailed campaign plans, including timelines, budgets, and resource allocation. Coordinate the execution of campaigns across multiple channels, ensuring smooth implementation and timely delivery. Messaging and content development: Develop compelling campaign messaging and content that resonates with the target audience. Ensure consistent messaging across all campaign touchpoints. Channel selection and management: Determine the most effective marketing channels for each campaign, such as social media, email marketing, paid advertising, and events. Oversee the execution and performance tracking of campaigns on these channels. Budget management: Develop and manage campaign budgets, ensuring efficient allocation of resources to maximize return on investment (ROI). Monitor campaign expenses and adjust strategies as needed to stay within budget. Performance tracking and analysis: Define key performance indicators (KPIs) for campaigns and implement tracking mechanisms. Analyze campaign data and generate actionable insights to optimize performance and improve future campaigns. Cross-functional collaboration: Collaborate with various teams to ensure seamless campaign execution and alignment with overall marketing efforts. Stay updated on industry trends: Keep abreast of the latest trends, best practices, and emerging technologies in campaign management and digital marketing. Apply new knowledge to enhance campaign effectiveness and efficiency.What you should have?
Bachelor's degree in marketing, communications, or a related field Proven experience as a Campaign Manager or a similar role. Strong project management skills with the ability to manage multiple campaigns simultaneously. Excellent written and verbal communication skills. Proficiency in using marketing automation and campaign management tools. Analytical mindset with the ability to interpret campaign data and derive actionable insights. Creative thinking and problem-solving skills. Ability to work collaboratively in a fast-paced, cross-functional team environment.Knowledge of SaaS industry and B2B marketing is a plus
Perks & Benefits (India)
Best-in-class medical insurance coverage Free lunch & dinner buffet Doorstep cab drop facility Education sponsorship Internal job transfer & global mobility programs Scope to represent Whatfix at global events We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customersPlease Note:
We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values like - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it;-
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