Audience Acquisition Specialist
1 month ago
Work on data building and mapping for specific events, identifying target audience segments and key stakeholders ·
Utilize market research tools and techniques to gather relevant data and insights for audience targeting C-Level Executive Outreach:
·
Identify and connect with C-Level executives through calls, , social media, and email campaigns ·
Conduct active calling campaigns to engage prospective attendees and generate event registrations ·
Utilize persuasive communication skills to articulate the value proposition of attending events to senior executives Market Research and Communication: ·
Research markets and industries to understand the key issues, trends, and challenges driving audience interests ·
Communicate industry insights and event value propositions to senior executives effectively, highlighting the relevance and benefits of event participation Database Management: ·
Develop and maintain an ongoing database of existing and potential new clients, keeping it updated with accurate contact information and preferences ·
Track engagement levels, responses, and registrations within the database to measure effectiveness and inform outreach strategies Relationship Cultivation: ·
Cultivate relationships with senior-level executives, nurturing their interest and commitment to attending events ·
Act as a trusted advisor and resource for clients, providing personalized attention and support throughout the event lifecycle Qualifications: ·
Bachelor's degree in Marketing, Business Administration, Communications, or a related field ·
Minimum of 3 years of experience in audience acquisition, sales, or marketing roles, preferably within the events industry ·
Proven track record of successfully generating event registrations and engaging senior-level executives ·
Strong communication and interpersonal skills, with the ability to articulate value propositions effectively and build rapport with high-level decision-makers ·
Excellent research and analytical skills, with the ability to gather and interpret market data and insights ·
Results-driven mindset with a focus on achieving and exceeding registration targets ·
Ability to work autonomously and collaboratively in a fast-paced, dynamic environment ·
Proficiency in CRM software, Sales Navigator, email marketing platforms, and other relevant tools and technologies
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