Audience Acquisition Specialist

1 week ago


Bengaluru, Karnataka, India Phase 1 Events and Experiences Full time

Job Description Position Title:

Audience Acquisition Specialist Location:
Bangalore Experience: 2+

Years Position Overview:
The Audience Acquisition Specialist plays a vital role in driving attendee engagement and participation in specific events.

This position requires a proactive individual with at least 3 years of experience in audience acquisition, strong communication skills, and the ability to connect with C-Level executives effectively through various channels.


Key Responsibilities:

Data Building & Mapping:

  • Work on data building and mapping for specific events, identifying target audience segments and key stakeholders
  • Utilize market research tools and techniques to gather relevant data and insights for audience targeting C-Level Executive Outreach:
  • Identify and connect with C-Level executives through calls, , social media, and email campaigns
  • Conduct active calling campaigns to engage prospective attendees and generate event registrations
  • Utilize persuasive communication skills to articulate the value proposition of attending events to senior executives Market Research and Communication:
  • Research markets and industries to understand the key issues, trends, and challenges driving audience interests
  • Communicate industry insights and event value propositions to senior executives effectively, highlighting the relevance and benefits of event participation

Database Management:

  • Develop and maintain an ongoing database of existing and potential new clients, keeping it updated with accurate contact information and preferences
  • Track engagement levels, responses, and registrations within the database to measure effectiveness and inform outreach strategies

Relationship Cultivation:

  • Cultivate relationships with senior-level executives, nurturing their interest and commitment to attending events
  • Act as a trusted advisor and resource for clients, providing personalized attention and support throughout the event lifecycle Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field
  • Minimum of 3 years of experience in audience acquisition, sales, or marketing roles, preferably within the events industry
  • Proven track record of successfully generating event registrations and engaging senior-level executives
  • Strong communication and interpersonal skills, with the ability to articulate value propositions effectively and build rapport with high-level decision-makers
  • Excellent research and analytical skills, with the ability to gather and interpret market data and insights
  • Results-driven mindset with a focus on achieving and exceeding registration targets
  • Ability to work autonomously and collaboratively in a fast-paced, dynamic environment
  • Proficiency in CRM software, Sales Navigator, email marketing platforms, and other relevant tools and technologies


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