eClerx | MarTech Principal Lead Consultant | india

3 days ago

Delhi, India eClerx Full time
The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.

MUST HAVE

Strategy roadmap planning / consulting for Digital Marketing (Adobe suite et al)Technically sound solutions architect, capable to plan integration of tools within Analytics stack8 – 10 Experience in Adobe Marketing Cloud Expert (Adobe Analytics, Adobe Launch, Adobe Audience Manager, Adobe Target, Adobe experience platform, Customer journey analytics etc.)Digital analytics implementation experience with Adobe Analytics on Web and Mobile Platform.Proficiency in managing and analyzing large data sets using ETL tools like Informatica, datastage, TalendDemonstrate good understanding of data governance, data quality, data quality & data lineageDeep experience in coding using Data Store APIs and query languageshands-on industry experience in development, including extensive experience with Data Platforms, cloud and Big DataExperience defining analytics tracking requirements, and guiding developers through implementation of those requirementsHelp business innovate through data-driven decisioning i.e. by data profiling, querying data and merging information from diverse data sources to create rich datasets that enable better decision-makingExpertise in Adobe Analytics Tag implementation using Launch/AEP Web SDK or similar tools like Ensighten, Tealium, Google Tag Manager Etc.Experience defining and configuring tracking rules within the toolStrong analytical, quantitative and problem solving skillsPerform metrics implementation tests and ensure that global standards are being utilizedexperience with HTTPF ox or Adobe Experience Debugger or any other debugging toolUnderstanding of TMS architecture & functioningAbility to translate business requirements into solutionsCreate Test Cases for adobe Implementation and performing tests/tag audit in UAT/PRODProviding Post Implementation support to business usersWriting Technical specifications for new Implementations

GOOD TO HAVE

Mobile app tagging and tracking experience with Adobe AnalyticsStrong service orientation, with a proven track record of working with multiple internal and external stakeholdersAbility to effectively manage multiple work assignments while being able to shift prioritiesDomain knowledge of various industries such as Banking, Retail, ecommerce etc.Excellent verbal and written communication skillsDesign and develop reports by using tableau/Power BI or Excel dashboards as per business requirementsCollect, organize and analyse large data sets and use BI methodologies to transform them into meaningful dashboards for the client

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