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Key Account Manager- Ecommerce
2 months ago
Key Account Manager- EcommercePosition Type:
Regular - Full-Time Position Location:
New DelhiRequisition ID:
31912
We are passionate about food. But we’re even more passionate about our People
About the role:This position is a HO Based - Pan India Role , responsible for delivering Volume, Market share & Visibility
goals for the assigned Ecommerce customers, by building & executing customer-wise AOC plans. The role also involves significant collaboration with cross- Functional teams & region teams to execute plans to grow business as per plan and gain market share.
Role & Responsibility:Strategic Planning – Chains & CategoryBuild a roadmap to Strategic Growth Partnership with Ecom customers. Strategize and implement programs/plans for the development of sales of Mccain portfolio in this channel.Implement, negotiate and manage Quarterly JBP sign offs to deliver mutually profitable sales growth for assigned customers. Sell win-win solutions to customers to deliver to McCain and customer goals.Drive activities & strategies that help market share gain for Mccain portfolio.Business DeliveryDrive activities & strategies that help market share gain for Mccain , Achieve target volume and User penetration Goals with eye lens to increase the category pie & Build category relevance.Identifying the key challenges and competition analysis and create enablers to sustain and grow category shareDesign & execute RER initiatives to drive recruitment, expansion and share retention goals in-line with channel strategy.Sales planning/ stock requirement forecast for the customer/ channel and measure OTIF with customers & operations team.Influence Key stakeholders such as Growth Team , Brand Activation Team and Category teams of Customers to align and garner necessary support to meet growth ambitions in the mid to long-term.External Customer EngagementManage “terms of trade” with customers to create win-win situation on customer
expectations & McCain margin requirements.Develop customer engagement through initiatives like Joint Business Planning, Top 2 Top meetings & Reviews etc.Monthly reviews with the Chains category & Growth Teams for Business planning and delivery, Promotion & Visibility planning, and driving for Desired Market SharesTrade Spends UtilizationPrioritization and deployment of available spending towards strategic focus areas and activities for chains and brands.Track utilization and effectiveness of trade spends in activities & channels along with performance marketing team for deployment of spends.Internal Customer EngagementWork closely with Cross functional teams to find avenues to grow the business beyond and explore creative digital solutions to maximize sales.High-class visibility elements on the ecommerce portals & actively involved in category display and performance marketing plans.Portfolio solutions to launch NPD and craft development plan with the customers.Closely involved in performance marketing plans with agency team and customers to review and measure KPI’s : Impressions, CTR, ATC, NTB, ROAS , CAC.Optimize cost to serve and profitably manage account visibility investments, and design and execute activation programs.Commercial & Operations HygieneClosely work with Internal Finance Associate and Customer’s finance function to drive reconciliations as per the agreed Terms of TradesQuarterly sign off of NDC with customers and ensuring timely approvals of claims as per terms.Drive & Review On App availability with Agency and Regional execution team , Monthly review of OTIFS, Track of listing and assortment master to ensure Must sell is always available across dark stores.About youMBA with Experience- 6-8 Years in FMCG – EcommerceDigital Marketing Knowledge would be added advantageStrong communication skills- both written and verbalAbility to analyze data to extract meaningful business insightsStrong on collaboration & people skills - Able to build trust & sustainable interpersonal relationships with multiple stakeholders.Strong business planning and presentation skillsAble to work in a dynamic fast moving market environment and inspire teams to deliver results.Ability to identify business opportunities and convert to business results.Ability to work under pressure, meet deadlines and drive assigned tasks/goals to completion.Account management of Q-commerce would be an added advantage
Apply Now if you are looking to be part of a flourishing and energetic environment Join a recognized brand known throughout households across the globe
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