
Performance Marketing Manager
16 hours ago
About the Role:
Experience Required:
4-8 Years
Location:
Gurgaon
Department:
Marketing
Reports To:
Growth General Manager
We are looking for a
Performance Marketing Manager
with strong expertise in
SEO strategy
and
Paid Ads execution
for B2B businesses. The ideal candidate will be responsible for driving
qualified leads, improving conversion rates, and maximizing ROI
through a mix of organic and paid channels.
Key Responsibilities:
SEO Strategy
- Develop and implement comprehensive
SEO strategies
aligned with business goals.
- Conduct keyword research, competitor benchmarking, and content gap analysis for high-intent B2B search queries.
- Optimize
on-page
and
technical SEO
for scalability and lead generation.
- Guide and mentor the team in building
quality backlinks
through ethical and impactful outreach strategies.
- Monitor organic traffic, rankings, and lead pipeline metrics; provide actionable insights.
Paid Advertising (B2B Focus)
- Plan, launch, and manage
PPC campaigns
across Google Ads, LinkedIn Ads, Meta Ads, and other B2B channels.
- Create and test ad creatives, landing pages, and audience segments to improve
CTR, CPL, and conversion rates
.
- Manage budgets, track spend efficiency, and report ROI by campaign, channel, and funnel stage.
- Optimize campaigns using advanced strategies such as
bid adjustments, remarketing, account-based targeting, and WhatsApp Marketing
.
Analytics & Reporting
- Set up and manage tracking through
Google Analytics, Tag Manager, and CRM integrations
.
- Prepare performance dashboards and present insights with recommendations for scaling.
Desired Skills & Experience:
- 6–8 years of experience in
performance marketing
with a
B2B SaaS or services background
.
- Proven track record in
SEO strategy
(organic growth, technical SEO, content, authority building).
- Hands-on experience in
Google Ads, LinkedIn Ads, Meta Ads, remarketing, and WhatsApp Marketing
.
- Strong analytical skills with expertise in
Google Analytics, Search Console, Tag Manager
.
- Added Advantage:
Background in
Logistics / Last-Mile Delivery industry
.
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