Executive

3 days ago

Mumbai, India Nap Chief Full time

We're Hiring: Shopify Executive

Location: Andheri, Mumbai (On-site)

Experience: 2–4 years (Fashion / D2C preferred)

About Nap Chief

At Nap Chief, we're building India's coolest premium kidswear brand – bold, playful, and proudly homegrown. From our fast-growing D2C platform to leading marketplaces, we've built a strong presence and a loyal parent community. With ultra-soft fabrics and designs kids actually love wearing, we're scaling rapidly — and now we're looking for a Shopify Growth Associate to take our online store to the next level.

Role Overview

This isn't just a "store manager" role. You'll own Nap Chief's Shopify storefront end-to-end — from merchandising and customer journey optimization to growth experiments and revenue-driving initiatives. If you've scaled a D2C brand before and know how to squeeze every drop of growth out of Shopify, this is your playground.

Key Responsibilities

Shopify Store & Merchandising (Your Core Playground)

Fully own the Shopify storefront: design, navigation, catalogs, collections, and product detail pages

Upload and manage products, sizes, inventory & seasonal collections

Build engaging landing pages, festive drops, and limited-edition launches

Implement fashion merchandising flows: "Shop the Look," age/size collections, gifting bundles

Growth & Conversion Optimization

Drive CRO with A/B tests on product pages, checkout, and CTAs

Increase AOV via upselling, cross-selling, bundles & free-shipping incentives

Build retention loops with abandoned cart recovery, loyalty/referral programs, and repeat purchase flows

Ensure Shopify integrates seamlessly with Meta, Google Ads, influencer campaigns, and marketplaces

Analytics & Insights

Track growth KPIs: Conversion Rate, AOV, LTV, Repeat Purchase Rate

Use cohort analysis & funnel insights to inform merchandising and retention strategies

Share growth dashboards & actionable insights with leadership for decision-making

Campaign Execution & Scaling

Execute festive campaigns, collection drops & influencer-led activations

Optimize product pages & collections for SEO + discoverability

Enable reviews, UGC, and community-building features to boost trust

Continuously explore and test Shopify apps that can unlock growth (ReConvert, Klaviyo, , etc.)

Requirements

2–4 years of hands-on Shopify management in a D2C fashion, apparel, or lifestyle brand

Proven track record of scaling revenue through Shopify (CRO, AOV, retention strategies)

Strong knowledge of Shopify apps, integrations & growth tools

Familiarity with GA4, Facebook Pixel & marketing attribution

A mix of analytical + creative mindset, with an eye for both fashion & user experience

Why Join Nap Chief?

Direct ownership of Nap Chief's Shopify storefront — your work directly impacts revenue

Chance to scale one of India's fastest-growing D2C fashion brands

Work closely with founders & a creative, collaborative team

Competitive compensation + steep learning curve in the D2C ecosystem

Ready to scale with us?

Send your resume to

with the subject line: "Application – Shopify Executive"

Shopify #Hiring #D2C #Ecommerce #NapChief #Growth #FashionTech

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