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Marketing Analytics

2 months ago

gurgaon, India EXL Full time
Position Summary
EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be helping out a client of Sports & Media domain with data analytics and assist them in taking key business decisions through data-led facts and insights.
As a Senior Consultant specializing in Marketing Analytics, your role will be pivotal in harnessing the power of data analytics to inform and optimize marketing strategies across various channels. Based in India, you'll play a crucial role in understanding audience behaviors, refining campaign approaches, and enhancing the client’s brand presence. We're seeking an experienced professional with a strong background in marketing analytics, particularly in audience segmentation, AB testing, measurement, and campaign planning.
Responsibilities:
Collaborate with the client to understand their business objectives and challenges within the Sports & Media sectors.
Work closely with clients to understand their requirements and ensure the delivery of high-quality analytics solutions.
Utilize your strong analytical and problem-solving skills to extract meaningful insights from data and contribute to data-driven decision-making.
Lead, manage and train small teams, providing guidance and expertise in the field of data analytics.
Develop and maintain advanced SQL queries for data extraction and analysis.
Leverage Python for data manipulation, analysis, and visualization.
Apply intermediate Machine Learning techniques to enhance analytical solutions.
Create compelling visualizations, storyboards, and reports to effectively communicate insights to both technical and non-technical stakeholders.
Contribute to the continuous improvement of analytics processes and methodologies.
Develop and execute advanced audience segmentation strategies utilizing demographic, psychographic, and behavioral insights.
Leverage data analytics to optimize audience targeting and personalize marketing messages effectively.
Design and implement AB testing frameworks to evaluate the performance of marketing campaigns, messaging, and creative assets. Analyze the results
Define relevant KPIs and establish robust measurement frameworks to track the impact of marketing efforts
Qualifications (Required):
Bachelor’s or master’s degree in marketing, Statistics, Economics, Mathematics, Computer Science Engg. or related field from a top tier university/college
4-5 years of hands-on experience in marketing analytics, preferably in the sports, entertainment, or retail industry.
Proficiency in statistical analysis tools and techniques & experimental design, with the ability to apply them to marketing challenges.
Advanced skills in SQL, Python, or R for data manipulation and analysis.
Familiarity with digital marketing platforms and social media analytics tools.
Intermediate expertise in Machine Learning concepts and applications.
Excellent communication (written & verbal), problem-solving, and critical thinking skills.
Self-started and willingness to take on challenging initiatives.
Effective time management and attention to detail
Proficient in storyboarding, Excel, and PowerPoint.
Qualifications (Preferred):
Master's degree in a relevant field (e.g., Data Science, Analytics, Business Analytics).
Industry experience in Sports or Media.
Advanced statistical analysis and modeling skills
Working experience in Marketing front end tools -AEP or CJA
Why Join Us:
Opportunity to work with one of the most iconic organizations in professional sports, contributing to global marketing efforts from an offshore location.
Collaborative work environment with passionate professionals dedicated to leveraging data analytics for marketing excellence.
Access to cutting-edge tools and technologies to drive impactful marketing strategies.
Competitive compensation package and comprehensive benefits, reflecting our commitment to employee well-being and satisfaction.
Be part of a team shaping the future of marketing in sports and entertainment through data-driven decision-making.
If you're passionate about sports, adept at analytics, and eager to make a meaningful impact in the realm of marketing, we invite you to join our team.