Junior Digital Marketing Specialist

11 hours ago

Thiruvananthapuram, India PIT SOLUTIONS LIMITED Full time

We are seeking a motivated and detail-oriented Junior Digital Marketing Specialist to join our marketing team. The ideal candidate should have hands-on experience in SEO, email marketing, and social media management , along with a good understanding of analytics and marketing automation tools . You will support the team in executing and optimizing multi-channel marketing campaigns that drive engagement, leads, and conversions.   Key Responsibilities:   1. SEO (Search Engine Optimization):   Conduct keyword research and implement on-page/off-page SEO strategies.   Optimize website content, meta tags, and blog posts for search engines.   Track keyword performance and website traffic using Google Analytics and Search Console .   Support link-building and content outreach activities.   Collaborate with content writers, web developers and designers to execute marketing campaigns.   2. Email Marketing:   Create, schedule, and track email campaigns using Mailchimp , HubSpot , or similar platforms.   Build segmented mailing lists and personalize campaign content.   Analyze open rates, CTRs, and conversions to optimize campaign performance.   3. Social Media Marketing:   Manage company pages across LinkedIn, Instagram, Facebook, and X (Twitter) .   Plan, create, and schedule engaging posts using Buffer , Hootsuite , or Later .   Monitor engagement, audience growth, and campaign analytics.   4. Analytics & Reporting:   Measure campaign effectiveness using Google Analytics , Meta Insights , and other tracking tools.   Prepare regular performance reports and suggest actionable improvements.   Support tracking implementation through UTM tagging and conversion tracking.   5. Client Coordination (Preferred):   Communicate with clients and internal stakeholders to understand campaign goals.   Share performance updates, reports, and optimization plans.   Requirements Bachelor’s Degree (Any discipline) – Mandatory   Digital Marketing Certification (Google, HubSpot, Meta, or equivalent) — mandatory.   Basic to intermediate knowledge of:   Email Marketing Tools: Mailchimp, HubSpot, SendinBlue , or ActiveCampaign .   Analytics Tools: Google Analytics, Google Search Console, UTM tracking , SEMRush , Ahref etc.   Social Media Tools: Buffer, Hootsuite, Later, Meta Business Suite.   Strong understanding of SEO fundamentals and social media marketing.   Excellent written and verbal communication skills .   Attention to detail, creativity, and willingness to learn.  

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