Marketing Automations Specialist

2 weeks ago

Hyderabad, India Nxtwave Disruptive Technologies Full time

Roles and Responsibilities :

-Marketing Automation: Lead marketing automation using platforms like Salesforce, WebEngage, Moengage, HubSpot, Clevertap to enhance customer engagement and streamline campaigns.
-CRM Integration: Integrate CRMs (Ex: Salesforce, Zoho) with marketing tools for seamless customer interactions..
-Segmentation & Lead Scoring: Implement lead scoring models and customer segmentation strategies for targeted campaigns.
-Campaign Monitoring & Optimization: Track campaign performance, providing real-time reports and ensuring alignment with best practices.
-AI Chatbots: Develop and manage AI-powered chatbots for lead generation and customer support
-Cross-Functional Collaboration: Collaborate with cross-functional teams (e.g., Marketing, Product, Design) to align campaigns with business goals, optimize workflows, and streamline processes through automation tools and AI solutions.
-Industry Trends: Stay updated on industry trends and recommend new strategies for campaign improvements and process automations.
-Data-Driven Strategy: Analyze customer data to inform future marketing strategies.
-Technical Customization: Oversee technical customizations and integrations to support marketing initiatives.

Skills Required :

  • Designing event-based automation workflows based on marketing and business logic.
  • Strong problem-solving skills and ability to resolve issues across teams with attention to detail.
  • Testing and analytical mindset to validate workflows and monitor campaign performance.
  • Ability to work with tools like Zapier, Make, and CRM platforms (e.g., Salesforce, Zoho).
  • Strong understanding of HTML, CSS, and JavaScript, Python and SQL for customizations and data handling.
  • Awareness of GDPR, CCPA, and best practices in data security and compliance.
  • Strong communication, stakeholder management, and organizational skills.
  • Self-motivated, adaptable, and able to manage multiple priorities in a fast-paced setup.

Work Location : Hyderabad

Working Days : 5 - Day Week

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