Brand Strategist

4 days ago

Mumbai, India Insight Cosmetics Full time

Company Description

Insight is a one-stop cosmetic brand for all your beauty needs, providing a wide range of beauty products for all skin types and skin tones. We are India's #1 toxic-free brand certified by Bureau Veritas. Our products are Vegan, Cruelty-free, and Dermatologically tested, ensuring high quality and safety for all users.

Role Description

The Brand Strategist develops and executes comprehensive strategies to enhance brand positioning and drive business growth. They analyse market trends, consumer behaviour, and competitor activities to create impactful campaigns and messaging that resonate with target audiences. By collaborating with cross-functional teams, the Brand Strategist ensures brand consistency and alignment with organizational goals. This role demands strong analytical, creative, and communication skills, along with a deep understanding of branding principles and market dynamics

Key Responsibilities: (for reference only, not limited to)

·      Develop brand growth through the right strategies and plans for brand reputation monitoring.

·      Achieve long-term organizational goals through planning and implementing marketing initiatives on various platforms.

·      Build brand awareness and propel the company towards its mission and vision.

·      Devise further growth strategies and implement them from a brand innovation point of view.

·      Lead and guide the social media and influencer marketing team to create marketing strategies and to achieve desired growth goals.

·      Analyze monthly performance of social media & influencer marketing.

·      Lead post boosting strategy for Instagram followers.

·      Leading marketing strategies for sales-driven objectives or product push using various channels like influencer and paid marketing.

·      Aligning communication and creatives for performance marketing and e-commerce platforms.

·      Design strategies and processes for the smooth functioning of the teams and departments.

·      Promote kiosk stores by working with the mall's marketing team.

·      Undertake brand reputation projects and figure out the brand positioning.

·      Coordinate with production, website, ecommerce, and offline team to align new product launches.

·      Align shoot and content creation with production agencies.

·      Oversee PR Strategy and execution for the brand.

·      Collaborate with the design team for new product designs, names, and look.

·      Collaborate with the offline team for brand communication and brand positioning in GT, MT, and mall kiosk stores.

·      Working with the design team on ideation and design strategy of new kiosk/store launches.

Skills and Qualifications:
Brand marketing experience in the retail industry, preferably in cosmetics

Education:
MBA/PGDM In Marketing

Experience:
5+ years

Technical Skills:
Social media analytics, Google Analytics, and Meta business tools

Communication:
Excellent verbal and written communication skills

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