Senior Manager

2 weeks ago

Mumbai, Maharashtra, India Anand Rathi Share and Stock Brokers Ltd Full time

The Senior Manager/AVP - Marketing & Branding will be responsible for defining, developing, and executing comprehensive marketing and branding strategies across all business verticals and channels of Anand Rathi Share and Stockbrokers. This pivotal role requires a strategic thinker with hands-on execution capabilities, adept at leveraging both traditional and digital marketing avenues, and proficient in marketing automation to drive business objectives. The ideal candidate will be a strong leader, capable of managing diverse projects, fostering cross-functional collaboration, and delivering measurable results in a fast-paced financial services environments.

Responsibilities :

Overall Marketing & Brand Strategy:

  • Develop and implement holistic marketing and branding strategies aligned with the company's overall business goals, market positioning, and growth objectives.
  • Ensure consistent brand messaging, visual identity, and tone across all internal and external communication touchpoints.
  • Monitor market trends, competitive activities, and customer insights to continuously optimize marketing strategies.

Integrated Marketing & Campaigns:

  • Plan and execute integrated ATL (Above The Line) and BTL (Below The Line) campaigns, including Physical and Digital.
  • Oversee event management, sponsorships, and partnerships to enhance brand visibility and lead generation.

Business Unit Marketing Support:

Provide dedicated marketing and branding support to all key business channels and verticals, including:

  • Branch Network: Develop local marketing initiatives, collateral, and promotional activities.
  • Franchisee Network: Create marketing toolkits, campaigns, and support materials for partners. Research: Promote research reports, thought leadership, and analyst insights.
  • Operations: Support communication for new features, processes, and service enhancements.
  • PCG (Private Client Group): Develop targeted marketing for HNI/UHNI acquisition and engagement.
  • Third-Party Distribution Products: Create marketing strategies for mutual funds, insurance, bonds, and other distributed products.
  • Oversee content strategy, updates, and optimization for the website (anandrathi.com) and all subsidiary/vertical-specific websites (e.g., anandrathipcg.com).
  • Design, implement, and manage end-to-end customer and partner journeys using marketing automation platforms (e.g., MoEngage or similar).

Analytics & Reporting:

  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of all marketing activities.
  • Leverage competitive intelligence to benchmark performance and identify growth opportunities.

Qualifications

  • Graduate or MBA in Marketing or a related field from a reputed institution.
  • 5+ years of progressive experience in marketing and branding
  • Strong understanding of the Indian capital markets, investment products (Equity, MF, PMS, Bonds, etc.), and regulatory environment.
  • Proven track record of developing and executing successful integrated marketing campaigns across traditional and digital channels
  • A creative mindset with a passion for innovation and continuous improvement.

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