Sales Executive Mumbai
2 weeks ago
Position Summary:
Sales Executive would be responsible for managing the company's sales and visibility across modern retail channels (e.g., supermarkets, hypermarkets, department stores) . The role involves managing relationships with retail partners driving sales performance, and ensuring effective execution of trade and promotional activities.
Key Responsibilities:
Modern Trade (MT) Responsibilities:
Account Management:
- Establish and maintain relationships with key decision-makers and buyers in modern trade outlets.
- Develop and manage partnerships with modern retail chains, ensuring effective execution of promotional plans.
- Negotiate pricing, trade terms, and promotional budgets to drive profitability and market share growth.
Sales and Forecasting:
- Collaborate with sales and marketing teams to forecast sales for modern trade accounts, ensuring demand and stock levels are well-managed.
- Monitor sales performance, identify trends, and recommend strategies to achieve sales targets.
- Execute monthly, quarterly, and annual sales plans and promotions in collaboration with the retail partners.
Promotions and Marketing:
- Plan and execute in-store promotions, including product displays, discounts, and special offers.
- Coordinate with the marketing team to ensure that the brand message is consistent across all retail touchpoints.
- Ensure compliance with brand standards for product placement and visibility in modern trade outlets.
Market Intelligence:
- Conduct competitive analysis of modern trade trends, pricing, promotions, and customer feedback.
- Provide insights and actionable recommendations to the sales team based on market trends and competitor activity.
Skills & Qualifications:
Essential Skills:
- Modern Trade Knowledge: Familiarity with modern trade channels, including supermarkets, hypermarkets, and department stores, and experience in managing relationships with retail partners.
- Sales and Negotiation Skills: Strong ability to negotiate trade terms, prices, and promotional activities with retail chains and e-commerce partners.
- Analytical Mindset: Strong data analysis skills to monitor sales, understand trends, and identify opportunities for improvement in both modern trade and e-commerce.
- Project Management: Ability to manage multiple projects simultaneously, ensuring timely execution of sales and promotional strategies.
- Communication Skills: Strong written and verbal communication skills, especially in interacting with internal teams and external stakeholders.
Educational Qualifications:
- Bachelor's degree in Business Administration, Marketing, or related fields.
- An MBA or equivalent is a plus but not required.
Experience:
2-5 years of experience in Modern Trade roles, preferably in consumer goods, retail, or a related industry
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