Digital Marketing Manager

Porter: Creating Impactful Journeys At Porter, we're not just passionate about improving productivity; we're on a vision to Moving a billion dreams one delivery at a time. We empower businesses, both large and small, to optimize their operations and unleash unprecedented growth in their core functions. Join us in pioneering the future of last-mile logistics, one that's poised to disrupt the industry and redefine the way we think about transportation. Why Porter? Industry Leadership: As the fastest-growing leader in last-mile logistics, we have a pan India and International presence with operations spanning multiple cities. With a fleet size exceeding 750k driver partners and 15 million customers. Porter is at the forefront of this dynamic and rapidly expanding sector. Cutting-Edge Technology: Our industry-best technology platform has garnered over $150 million in investments from renowned backers, including Sequoia Capital, Kae Capital, Mahindra Group, LGT Aspada, Tiger Global, and Vitruvian Partners. We leverage technology to drive efficiency, innovation, and unparalleled service. Ambitious: We're not just solving problems; we're addressing a massive challenge and going after a market with a valuation surpassing $50 billion USD. Our ambition extends beyond last-mile delivery; we aim to disrupt all facets of logistics, including warehousing and LTL transportation. Thriving Community: Join a community of passionate individuals who are committed to doing the best work of their lives. At Porter, we value the spirit of collaboration, innovation, and embracing challenges head-on. Be a Part of Something Extraordinary: If you're ready to make an impact, be at the forefront of innovation, and embrace the challenges and opportunities of a fast-paced work environment, Porter is the place for you. We're not just building a brand; we're creating a household name in transportation. Join us and be part of the revolution – where every day is an opportunity to redefine what's possible. If you are ready to make a significant impact and shape the future of Porter, apply now and be part of our exciting journey Company URL: Key Responsibilities: ● Execution and management of all digital marketing channels with the aim of increasing the customer acquisition and retention across various channels, including Google Ads, Meta, Programmatic, and Affiliates. ● Collaborate with the business and marketing teams to execute re-marketing, awareness, and acquisition initiatives aligned with overall business goals. ● Collaborate closely with performance marketing and creative agencies and internal teams to ensure seamless project execution and closure. ● Optimize the channels by testing various campaign ideas, reporting & dashboarding results ● Analyze new market trends in performance marketing and regular competitors analysis to create an action plan to put them into execution ● Ability to work independently in a fast-paced environment to drive both strategy and ground execution The Ideal Candidate: ● Strong quantitative, analytical, and problem-solving skills to make data driven decisions that will help to achieve targets ● Evaluate incremental customers acquired from each growth experiments and understanding of ROAS or LTV to CAC. ● Effective with working on Tools like Google Analytics, GTM, Google Ads, Meta Ads, ● Deep understanding of analytics tools and insight generation that are best aligned with the channel strategy ● In depth understanding of the attribution modelling of users ● Strong Excel abilities and SQL Knowledge is a must ● Hands-on experience with MMP Partners - Adjust, Appsflyer, Singular