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Marketing Content Specialist

2 months ago

bangalore, India Ai Palette Full time

About Us:

Ai Palette enables CPG companies to create consumer-winning products using Artificial Intelligence and Machine Learning. Its patented technology identifies emerging trends across 61B data points collated from 150+ data sources in real time, uncovering consumer drivers and motivations, and helping in creating product concepts that meet unmet consumer needs. Its Natural Language Processing algorithm can also understand 18 different languages including Asian languages, making it truly one of a kind. Headquartered in Singapore, it is currently working closely with some of the world's largest food companies, including Fortune 500 giants like Kelloggs', Nestle, Olam etc.


Content Marketer: - B2B SaaS

Location: Bengaluru

Responsibilities:

  • Website Conversion Rate Optimization - Analyze website behavior, identify opportunities for optimization, and lead A/B tests to improve conversions.
  • Social Media Content and Ads - Develop, launch, and manage dynamic content and ad campaigns across various platforms, ensuring brand consistency and maximum reach.
  • Demand Generation - Craft and implement strategies to drive high-quality leads for the sales team.
  • Account-Based Marketing (ABM) - Develop and oversee targeted marketing strategies to engage specific accounts, coordinating with sales to move leads through the pipeline.
  • Webinars & Events - Lead the coordination, promotion, and execution of webinars and physical/virtual events.

Functional Capabilities:

  • Communication Mastery: Able to convey ideas effectively and efficiently across all levels of the organization.
  • Detail-Oriented: Understand that the difference between good and great is in the details. Your work reflects this belief.
  • Tech-Savvy: Proficient in tools such as HubSpot, SEMRush, Wordpress, Google Analytics, Ads, Search Ads, Zoom, and Hotjar.
  • Industry Experience: At least 2-3 years' experience in a B2B SaaS company, with a total of 4-5 years in B2B marketing.
  • An Eye for Design: Understand what kind of imagery works best for lead gen ads vs TOFU ads


Key Attributes:

Collaborative: Teamwork makes the dream work, and you’re an excellent team player.

  • Curious: Always looking to learn, grow, and innovate.
  • Value-Driven: Align with our core values and ensure they reflect in your work.


Things You Might Brag About:

  • Your innate ability to dive in, get your hands dirty, and produce outstanding results.
  • Your relentless drive to deliver high-quality work consistently.
  • Your passion and commitment to being at the forefront of the 0-1 journey.