Content Marketer

5 days ago

bangalore, India Propel Full time

About Propel:


Propel is a dynamic B2C marketing automation company that focuses on customer lifecycle marketing. We help businesses streamline their marketing efforts, increase customer retention, and drive growth through intelligent automation. As we expand, we are looking for a skilled Content Marketer to join our team and create impactful, SEO-optimized content for our website and social media.


Role Overview:


We are seeking a talented Content Marketer with a passion for B2B tech content writing. The ideal candidate will have 1-3 years of experience creating both long-form and short-form content, with a strong understanding of SEO best practices. You will be responsible for producing high-quality, engaging content that resonates with our audience and helps drive organic traffic, leads, and conversions.


Key Responsibilities:


  • Content Creation: Develop long-form and short-form content for the website, blog, social media platforms, and other digital channels.
  • SEO Optimization: Ensure all content is optimized for search engines, including keyword research, meta descriptions, and proper use of headers.
  • Website Content: Write and update web pages, case studies, landing pages, and other on-site content aligned with Propel’s messaging and goals.
  • Social Media Content: Create engaging social media posts and contribute to building a consistent brand voice across platforms.
  • Content Research: Conduct research on industry trends, audience pain points, and competitors to inform content strategy.
  • Collaboration: Work closely with the marketing, product, and design teams to create compelling content that aligns with overall business objectives.
  • Performance Monitoring: Use analytics tools to track the performance of content and make data-driven recommendations for improvement.


Requirements:


  • 1-3 years of experience in B2B tech content writing.
  • Strong ability to write and edit both long-form (blogs, white papers, case studies) and short-form content (social media posts, web copy).
  • SEO knowledge: Experience with optimizing content for search engines and using keyword research tools.
  • Excellent writing, editing, and proofreading skills, with a keen eye for detail.
  • Ability to convey complex technical concepts in clear, concise, and engaging content.
  • Familiarity with content management systems (CMS) and social media platforms.
  • Collaborative mindset with experience working with cross-functional teams.
  • Strong organizational skills and ability to manage multiple projects and deadlines.


Nice to Have:


  • Experience with content performance analysis tools (e.g., Google Analytics, SEMrush, Ahrefs).
  • Knowledge of marketing automation, SaaS, or digital marketing topics.


What We Offer:


  • Competitive salary and benefits package.
  • Opportunity to work in a fast-growing, innovative company.
  • Collaborative and dynamic team environment.
  • Room for professional growth and career development.



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