
BTL Executive
2 weeks ago
Role & responsibilities
- Plan and execute BTL campaigns including events, promotions, and activations to drive brand visibility and lead generation.
- Coordinate with sales, marketing, and creative teams to ensure integrated and effective campaign execution.
- Manage vendor relationships including event organizers, designers, and suppliers to ensure timely delivery and quality output.
- Monitor and optimize campaign budgets, ensuring maximum ROI and cost efficiency.
- Track and report campaign performance using key metrics and insights to refine future strategies.
Preferred candidate profile
- Bachelors degree in Marketing, Business Administration, or a related field.
- 0-2 years of experience in BTL marketing, event management, or brand activations.
- Strong organizational, communication, and project management skills.
- Ability to manage multiple campaigns and coordinate with cross-functional teams.
- Experience in real estate or construction industry is a plus.
- Proficiency in MS Office and familiarity with campaign performance tracking tools.
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