Digital Marketing Specialist

3 weeks ago

Bangalore, India OrcHire.ai - World's Most Advanced Hiring Co Pilot Full time

About Us: OrcHire.Ai powers the future of intelligent, bias-free hiring for modern enterprises. The Digital Marketing Specialist will accelerate B2B customer acquisition, engagement, and brand authority within the HR tech SaaS domain. Responsibilities: Develop, execute, and optimize multi-channel digital campaigns targeting HR leaders, recruiters, and staffing firms across global markets. Drive qualified leads for demos, trials, and recruitment platform onboarding using paid ads, content marketing, SEO, and social media. Own and grow organic search, paid campaigns (LinkedIn, Google, programmatic), and account-based targeting for enterprise clients. Collaborate on marketing automation, funnel design, and campaign analytics to ensure velocity-driven performance. Create and promote thought leadership content: case studies, webinars, whitepapers, and blog posts positioned for HR tech buyers. Manage drip campaigns and nurture flows for top-of-funnel engagement and conversion. Analyze customer journey data to inform creative and messaging strategies, optimizing CAC and ROI for all channels. Partner with Sales and Product teams to align messaging, launch GTM motions, and co-develop use-case campaign flows. Track and report on campaign performance, leveraging SaaS benchmarks and best practices to maximize impact. Requirements: Bachelor’s/Master’s in Marketing, Communications, or related discipline. 2+ years of experience in B2B SaaS digital marketing, preferably in HR tech or enterprise software sectors. Proven expertise in SEO, SEM, paid media, and marketing automation platforms (HubSpot, Marketo, or similar). Strong skills in analytics, reporting, funnel management, and attribution modeling. Experience with account-based marketing (ABM) for enterprise demand generation is a big plus. Track record of executing performance-focused campaigns and scaling lead pipelines for SaaS products. Excellent written, verbal, and visual content skills. Collaborative mindset, able to work closely across Product, Sales, and Customer Success. Join OrcHire.Ai and amplify the reach of Aria, our multi-agent hiring intelligence platform - revolutionizing how companies discover, evaluate, and connect with top talent worldwide.

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