Infosys Finacle | Social Media Marketing Consultant

2 weeks ago

Bengaluru, India Infosys Finacle Full time
Role Summary:

The social media content strategist is responsible for curating content assets, conceiving engagement initiatives, and running campaigns on the social media handles of Finacle—primarily Twitter and . You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

Qualifications & Responsibilities:

Build and manage the company’s social media profiles and presence, primarily Twitter and .Create shareable content appropriate for specific networks to both spread our brand and our content and links.Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.Run regular social promotions and campaigns and track their success, ranging from Twitter chats,

conversations, and polls as well as the content and links posted through these and other channels.Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.Enable employees to build their social media profile and empower them to become social media advocatesDrive consistent, relevant traffic and leads from our social network presence.Explore new ways to engage and new social networks to reach our target buyersShould have experience in handling sponsored

campaigns on behalf of the organization.

Requirements

4+ years of experience in social media / content marketingActive and well-rounded personal presence on social media, with a command of each network and their best practices.Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.Proven B2B digital marketing experienceExcellent written and verbal communicationStrong analytical skills to assess performance and make improvementsProven ability to build collaborative partnerships and work in a dynamic environmentExperience in handling sponsored

campaigns on behalf of the organization

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