Social Media Marketing Consultant

2 weeks ago


Bengaluru, India Infosys Finacle Full time

Role Summary:

The social media content strategist is responsible for curating content assets, conceiving engagement initiatives, and running campaigns on the social media handles of Finacle—primarily Twitter and . You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.


Qualifications & Responsibilities:

  • Build and manage the company’s social media profiles and presence, primarily Twitter and .
  • Create shareable content appropriate for specific networks to both spread our brand and our content and links.
  • Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
  • Run regular social promotions and campaigns and track their success, ranging from Twitter chats, conversations, and polls as well as the content and links posted through these and other channels.
  • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
  • Enable employees to build their social media profile and empower them to become social media advocates
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Explore new ways to engage and new social networks to reach our target buyers
  • Should have experience in handling sponsored campaigns on behalf of the organization.


Requirements


  • 4+ years of experience in social media / content marketing
  • Active and well-rounded personal presence on social media, with a command of each network and their best practices.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • Proven B2B digital marketing experience
  • Excellent written and verbal communication
  • Strong analytical skills to assess performance and make improvements
  • Proven ability to build collaborative partnerships and work in a dynamic environment
  • Experience in handling sponsored campaigns on behalf of the organization


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