Youtube Manager

4 days ago

uttar pradesh, India DigiLantern Full time

About Role We are looking for an individual who is organized and professional with at least 3 years of work experience on YouTube platform. Requirements Relevant experience in the technology / healthcare industry Great personality with a positive attitude, lots of energy and professionalism An excellent understanding of the YouTube platform YouTube Certified Strong understanding of Social Media Ability to take the initiative and drive excellent results Ability to track, analyze and manage data and records Ability to handle work pressure and time management Positive attitude Skilled in using spreadsheets and creating reports PostSecondary Education or equivalent work experience Mastery of Office Suite (MS or Google), in particular with Word and Excel Excellent written and verbal communication skills Strong understanding of tracking, tagging, and YT tool Must have good understanding of different types of YOUTUBE ads formats i.e. Skippable in-stream ads, Non-skippable in-stream ads, In-feed video ads, Bumper ads, Outstream ads, Masthead ads etc.  Facebook/Instagram marketing is an added plus. Job Description Manage YouTube channels for various clients Provide support and services to various clients Optimize YouTube videos to create clean and consistent content for our partners Track, analyze and report key opportunities for growth and/or change Perform as a frontline resource for YouTube best practices Be up-to-date on industry trends and providing ongoing YouTube channel growth strategy to partners (e.g. programming, channel optimization and management, audience development) Provide regular updates on partner development, initiatives and results Provide expertise in creating documentation and other resources relevant to partners Track and analyze metrics and activities pertaining to your partner portfolio such as growth, revenue, CPMs, retention dates, services rendered, etc. Drive-up subscribers & revenue of YouTube channel Build & manage the YT channel strategy, look, feel, ranking, promotions, partnerships. SEO Ranking - Optimize Tags, Titles, Description, Playlists, Thumb nails to increase ranking. ENGAGEMENT - Manage comments to engage with subscribers of the channel CONTENT - work with Video creation team to develop content to increase engagement ATTRIBUTION - Setup tags managers (UTM, GTM) for to track & optimize user behaviors SETUP AD formats - in-stream, out stream, discovery, bumper, masthead. ANALYSE trends using website analytics tools (e.g. Google Analytics etc.) Setup and run ad campaign for YT - should be able to manage and optimize the same as well.

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