Youtube Manager

2 weeks ago

Noida, Uttar Pradesh, India DigiLantern Full time

About Role

We are looking for an individual who is organized and professional with at least 3 years of work experience on YouTube platform.

Requirements

  • Relevant experience in the technology / healthcare industry
  • Great personality with a positive attitude, lots of energy and professionalism
  • An excellent understanding of the YouTube platform
  • YouTube Certified
  • Strong understanding of Social Media
  • Ability to take the initiative and drive excellent results
  • Ability to track, analyze and manage data and records
  • Ability to handle work pressure and time management
  • Positive attitude
  • Skilled in using spreadsheets and creating reports
  • PostSecondary Education or equivalent work experience
  • Mastery of Office Suite (MS or Google), in particular with Word and Excel
  • Excellent written and verbal communication skills
  • Strong understanding of tracking, tagging, and YT tool
  • Must have good understanding of different types of YOUTUBE ads formats i.e. Skippable in-stream ads, Non-skippable in-stream ads, In-feed video ads, Bumper ads, Outstream ads, Masthead ads etc. 
  • Facebook/Instagram marketing is an added plus.

Job Description

  • Manage YouTube channels for various clients
  • Provide support and services to various clients
  • Optimize YouTube videos to create clean and consistent content for our partners
  • Track, analyze and report key opportunities for growth and/or change
  • Perform as a frontline resource for YouTube best practices
  • Be up-to-date on industry trends and providing ongoing YouTube channel growth strategy to partners (e.g. programming, channel optimization and management, audience development)
  • Provide regular updates on partner development, initiatives and results
  • Provide expertise in creating documentation and other resources relevant to partners
  • Track and analyze metrics and activities pertaining to your partner portfolio such as growth, revenue, CPMs, retention dates, services rendered, etc.
  • Drive-up subscribers & revenue of YouTube channel
  • Build & manage the YT channel strategy, look, feel, ranking, promotions, partnerships.
  • SEO Ranking - Optimize Tags, Titles, Description, Playlists, Thumb nails to increase ranking.
  • ENGAGEMENT - Manage comments to engage with subscribers of the channel
  • CONTENT - work with Video creation team to develop content to increase engagement
  • ATTRIBUTION - Setup tags managers (UTM, GTM) for to track & optimize user behaviors
  • SETUP AD formats - in-stream, out stream, discovery, bumper, masthead.
  • ANALYSE trends using website analytics tools (e.g. Google Analytics etc.)
  • Setup and run ad campaign for YT - should be able to manage and optimize the same as well.

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