Regional Sales Manager

1 month ago

Hyderabad, India Bata India Limited Full time

Job Responsibilities:


The regional sales manager will be responsible for monitoring and expanding Key Accounts Business in the assigned region. He should have complete Insite about regional geographic & market potential, knowledge of market segments.


Responsible for achieving targeted business goals, dealing with cross function teams effectively to keep business in good health. Ensure collection from credit customers as per BIL policy.


He must be proficient in speaking all 3 major languages of south as he will be managing local MT customers and Distributors.


Job Description-

  • Responsible for overseeing the daily and long-term operations of across the geographic region.
  • Responsible for Volume and value target for respective regions.
  • Team Handling - Management of the Key account officers and Promoter/merchandisers.
  • Driving regional accounts business.
  • Onboarding new Modern trade chains.
  • Local business forecasting and Stock control.
  • Local Promo Planning with MT head and effective execution.
  • Hiring and executing in store visibility (Free and Paid both)
  • Promoter and MM performance review
  • Market share track and drive.
  • Assortment correction and listing of NALs.
  • Operation excellence drive
  • Man-Power Planning
  • DB Management and service standards.


Other responsibilities:


Sales, Value and Volume

-Ensure Annual, Quarterly and Monthly goals are achieved at Turnover.

-Ensure that along with Primary, secondary sales are also met as per target.

-Business forecast on a monthly quarterly and seasonal basis.


Building Sustainable Institutional Business

-Complete mapping of all major Key accounts customers, understanding buying patterns, establishing the relationship with key decision makers and addressing their requirements within reasonable time to maintain the growth momentum of Bata.

-Ensure that Customers outstanding in the assigned territory is within the DSO (Days Sales Outstanding) norms of the organization.

-Generate the exhaustive database of all Local MT Footwear customers in the assigned territory which would in turn be useful for business expansion in the coming year and also give an understanding of their buying pattern.

-Customer retention from Large Business accounts and ensure that they are handled with care to build a long-term relationship with them.


Distributor Management

-Engage with Channel partners to ensure short- and long-term objective alignment on the objectives along with the key responsibilities of these partners.

-Utilization of channel network to have better reach and service to Key accounts customers.


Systems & Process Management

-Ensure system hygiene is maintained by implementing settlement procedures, issue resolutions and escalation matrix.


Competitive Intelligence

-Generate & share the information on competitive landscape in the assigned territory including new product launches, pricing information and policies.

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