
Category Sales Manager
1 day ago
Key Responsibilities:
- Lead and manage a team of sales executives / field sales representatives for the assigned category or product line.
- Develop and implement category-specific sales strategies and go-to-market plans to achieve revenue, profitability, and growth objectives.
- Track sales performance across regions and team members, ensuring achievement of monthly, quarterly, and annual targets.
- Analyze market trends, customer behavior, and competitor strategies to identify new
- revenue opportunities.
- Drive sales funnel effectiveness, from lead generation to deal closure, and ensure
- high conversion rates.
- Build and manage strong client relationships, including key accounts, B2B
- partnerships, and channel partners.
- Coordinate with internal teams (marketing, supply chain, product, operations) to ensure seamless customer experience.
- Monitor and manage the P&L for the category, with clear visibility on margins, costs, and pricing strategy.
- Upskill and coach sales team members, fostering a performance-driven and high-accountability culture.
- Use CRM tools and data dashboards to track KPIs, generate reports, and improve forecasting accuracy.
- Launch and promote new products or services within the category through targeted sales campaigns.
Key Skills & Competencies:
- Strong sales leadership and team management experience
- Excellent communication, negotiation, and stakeholder management skills
- Data-driven mindset with strong analytical skills and commercial acumen
- Hands-on experience in sales forecasting, pipeline management, and revenue planning
- Strategic thinking with ability to drive execution at ground level
- Proficiency with CRM software (Salesforce, Zoho, etc.) and Excel
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