Category Manager

17 hours ago


Gurugram, India Del Monte Foods Full time

Role & responsibilities:

  • Lead annual & monthly business planning for the category with ownership of volume & value targets.
  • Analyze consumer behavior, market research, and business trends to generate actionable insights.
  • Develop and execute brand communication campaigns in collaboration with creative agencies.
  • Drive new product development & launches, including packaging, positioning, pricing, and GTM strategy.
  • Manage consumer/trade promotions and measure effectiveness against KPIs.
  • Oversee e-commerce marketing to drive category visibility, discoverability, and growth.
  • Collaborate cross-functionally with Sales, Trade Marketing, R&D, Supply Chain, and Finance.
  • Manage operational responsibilities including SKU creation, MRP changeovers, and workflow alignment.

Preferred candidate profile:

  • Education: MBA/PGDM in Marketing from a premier institution (must have).
  • Experience: 4-6 years, with at least 1 year as a Brand/Product Manager.
  • Preferable: 2+ years of FMCG Sales experience as ASM or equivalent.
  • Knowledge:
  • FMCG Sales (Margins, GTM Approach, Outlet Types)
  • Media planning, digital marketing, and e-commerce tools (AMS, Quick Commerce, Google Ads, Social Media)

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