Digital Marketing Manager

1 week ago


bangalore, India Spearhead Technology Full time

Title: Digital Marketing Manager

Location: Bengaluru (On-Site)

General Shift - US/Night/Rotational


Job Overview :


We are looking for a Marketing Manager to lead our marketing initiatives and drive the growth of our brand. The ideal candidate should have a solid background in marketing strategy, digital marketing, user acquisition, web traffic acquisition, content marketing, and growth marketing. As a Digital Marketing Manager, you will be responsible for developing and executing comprehensive marketing plans to meet business objectives and contribute to the overall success of the company.


Responsibilities :


  • Develop and implement effective marketing strategies to drive user acquisition, customer engagement, and revenue growth.
  • Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
  • Analyze and interpret web traffic metrics to optimize online marketing efforts and identify areas for improvement.
  • Oversee content marketing initiatives, including the creation of engaging and shareable content to enhance brand awareness and drive customer acquisition.
  • Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business goals.
  • Stay updated on industry trends and market dynamics to identify new opportunities and challenges.
  • Utilize data-driven insights to make informed decisions and continuously improve marketing performance.
  • Manage the marketing budget effectively, ensuring a positive return on investment.



Qualifications :


  • MBA or a Masters in related field.
  • Minimum 3 to 5 years experience with minimum 2 as Marketing Manager.
  • Proven experience as a Marketing Manager in the IT SaaS industry.
  • Strong knowledge of marketing strategy, digital marketing, user acquisition, web traffic acquisition, content marketing, and growth marketing.
  • Proficiency in using analytics tools to track and measure campaign performance.
  • Excellent communication and interpersonal skills.
  • Creative mindset with the ability to think outside the box.
  • Strong leadership and project management skills.


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