Digital Marketing Manager

2 weeks ago

bangalore, India Zersys Technologies Full time
We are looking for an enthusiastic, creative and driven Social Media Marketing Executive to join our company in a varied and challenging role.
The Social Media Marketing Executive will have a strong and robust understanding of a wide range of digital marketing practices, including Social Media management, client campaign management, content writing, social media marketing, PPC management, SEO and some knowledge of website design and management.
The successful candidate will have a solid foundation of marketing skills and an eye for design. They will have a strong understanding of the digital marketing world but be willing to learn and develop themselves further in the role. They will be capable of learning quickly, be tech-savvy and have solid writing skills.
The individual should be looking to work within a team and be able to manage multiple individuals and client accounts in the future.
Key responsibilities
Own and manage digital strategies (including but not limited to PPC, Google Ads, Display Ads, paid social) to improve our organic SEO, digital customer experiences and commercial success
Take the lead on developing new digital projects to support commercial and brand growth
Understand and utilise customer segments and personas to deliver best-in-class customer journeys
Manage, grow and maintain the database to ensure best-in-class database marketing and data compliance
Execute communication and commercial strategies across multiple channels
Develop and implement email journeys to support customer acquisition, retention, and loyalty
Brief and manage external agencies to ensure digital activity meets objectives, timelines, and budgets
Establish, develop and maintain effective working relationships with all work colleagues, contractors and partnering agencies
What we're looking for:
Practical digital marketing experience supported by a relevant qualification
Experience working on multi-channel digital campaigns
Hands-on experience using paid-search and paid-social platforms
The ability to confidently implement long term SEO & social media strategies (paid & organic)
Experience in managing the delivery of website improvement projects
A solid knowledge of how to optimise website content and improve SERPs
Google Accreditation desirable
Knowledge of best practice UX/UI is advantageous
We aspire to create an inclusive culture of diverse people not just because it's the right thing to do but because heterogeneity inspires us and is more fun We employ people solely on merit and do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation or any other basis protected by law.

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