Digital Marketing Manager

4 days ago


bangalore, India Spearhead Technology Full time
Title: Digital Marketing Manager
Location: Bengaluru (On-Site)
General Shift - US/Night/Rotational
Job Overview :
We are looking for a Marketing Manager to lead our marketing initiatives and drive the growth of our brand. The ideal candidate should have a solid background in marketing strategy, digital marketing, user acquisition, web traffic acquisition, content marketing, and growth marketing. As a Digital Marketing Manager, you will be responsible for developing and executing comprehensive marketing plans to meet business objectives and contribute to the overall success of the company.
Responsibilities :
Develop and implement effective marketing strategies to drive user acquisition, customer engagement, and revenue growth.
Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
Analyze and interpret web traffic metrics to optimize online marketing efforts and identify areas for improvement.
Oversee content marketing initiatives, including the creation of engaging and shareable content to enhance brand awareness and drive customer acquisition.
Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business goals.
Stay updated on industry trends and market dynamics to identify new opportunities and challenges.
Utilize data-driven insights to make informed decisions and continuously improve marketing performance.
Manage the marketing budget effectively, ensuring a positive return on investment.
Qualifications :
MBA or a Masters in related field.
Minimum 3 to 5 years experience with minimum 2 as Marketing Manager.
Proven experience as a Marketing Manager in the IT SaaS industry.
Strong knowledge of marketing strategy, digital marketing, user acquisition, web traffic acquisition, content marketing, and growth marketing.
Proficiency in using analytics tools to track and measure campaign performance.
Excellent communication and interpersonal skills.
Creative mindset with the ability to think outside the box.
Strong leadership and project management skills.

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