Growth Marketing Manager

1 week ago

India Accrue Full time

About the Role

We're a high-performance Amazon agency serving mid-market and enterprise brands across the US and Canada. We're looking for a remote Growth Marketing Manager to own and execute our inbound demand generation engine, with a special focus on founder-led marketing and content.

You'll manage LinkedIn thought leadership, short-form video content, SEO, newsletters, lead magnets, Google Ads, and more — all aimed at attracting qualified leads and driving pipeline.

This is a hands-on, high-impact role for a strong B2B marketer who wants to help build and scale a founder-led brand with measurable results.

⸻

Responsibilities

Inbound Campaigns & Funnel Execution


• Run campaigns across LinkedIn, email (HubSpot), and Google Ads


• Build and manage HubSpot workflows, lead scoring, and nurture sequences


• Plan and send monthly newsletters to prospects and subscribers


• Execute paid media campaigns on Google (search, retargeting)

Founder-Led Content & Video


• Manage a LinkedIn content calendar and write posts in the CEO's voice


• Coordinate short-form video content based on founder insights


• Work with a designer and video editor to publish engaging content consistently


• Own posting, engagement, and performance reporting for CEO-led content

Website & SEO


• Manage and update the WordPress website: landing pages, content, forms, and blog


• Optimize on-page SEO, internal linking, metadata, and basic technical hygiene


• Write and publish blog content targeting Amazon/eCommerce decision-makers in North America

Thought Leadership & Lead Magnets


• Create content assets such as case studies, white papers, and reports


• Support outbound efforts with 1:1 landing pages and custom messaging


• Identify co-marketing, guest post, or media opportunities in the US/Canada ecosystem

Analytics & Optimization


• Report on MQLs, conversion rates, ad performance, and email engagement


• Run A/B tests on subject lines, landing pages, and ad creative


• Recommend campaign iterations based on data insights

⸻

Requirements


• 5+ years of B2B marketing experience (agency or SaaS preferred)


• Excellent writing skills in English with strong knowledge of US/Canada tone


• Experience managing HubSpot, including email automation and CRM workflows


• Hands-on experience with WordPress site management and content updates


• Working knowledge of SEO best practices for content and site optimization


• Proficiency in running and optimizing Google Ads (search, display, remarketing)


• Confident in managing LinkedIn content calendars, including founder-led voice


• Ability to collaborate with creative resources (designer and editor) and deliver campaigns independently


• Comfortable working in a fully remote environment with EST time zone hours

⸻

Why Join Us


• Own and operate the entire inbound marketing function


• Work directly with the founder and shape the public-facing voice of the agency


• Collaborate with a top-tier creative team to produce standout campaigns


• Build a marketing system targeting high-value brands across the US and Canada


• Flexible, remote work setup with long-term growth opportunities

⸻

How to Apply

Please apply with your CV and any relevant samples of:


• Campaigns you've worked on (email, LinkedIn, blog, paid ads, etc.)


• Public content you've written (case studies, blog posts, newsletters)


• Portfolio or website if available

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