Marketing Generalist

2 weeks ago


india MarianaAI Full time

About MarianaAI:

MarianaAI is a fast-growing Healthcare Generative AI startup focused on reducing grunt work and maximizing revenue for providers. Our platform is designed to seamlessly integrate all aspects of a healthcare encounter — before, during, and after — to enhance the caregiving process and ensure optimal financial performance. We are committed to innovation in AI-driven healthcare solutions, seeking a skilled Generalist B2B SaaS Marketer to join our dynamic team.


Job Description:

As a Generalist B2B SaaS Marketer at MarianaAI, you will be instrumental in developing and executing our marketing strategies. You will work closely with the sales and product teams to drive growth, enhance brand visibility, and solidify our position in the healthcare market. Your role will focus on creating effective marketing campaigns, managing multi-channel marketing efforts, and generating qualified leads to support our business objectives.


Responsibilities:

  • Develop and execute comprehensive marketing plans and campaigns across multiple channels, including digital, social media, email, content marketing, and events.
  • Collaborate with the sales team to align marketing strategies with sales objectives and increase lead generation and conversion rates.
  • Manage the creation of marketing content and resources, including blogs, white papers, case studies, and presentations to articulate the value of our solutions.
  • Monitor and analyze market trends and competitor activities to identify opportunities and adjust marketing strategies accordingly.
  • Measure and report on the performance of marketing campaigns, gaining insights and assessing against goals.
  • Organize and participate in events and conferences to promote brand awareness and generate leads.
  • Foster relationships with key industry players, agencies, and vendors.



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