Manager - martech lead (salesforce marketing cloud)

Godrej Capital is a subsidiary of Godrej Industries and is the holding company for Godrej Housing finance & Godrej Finance. With a digital-first approach and a keen focus on customer-centric product innovation, Godrej Capital offers Home Loans, Loan Against Property, Property Loans, Business Loans and is positioned to diversify into other customer segments and launch new products. The company is focused on building a long-term, sustainable retail financial services business in India, anchored by Godrej Group’s 125+year legacy of trust and excellence. Godrej Capital has a special focus on learning and capability development across its employee base and is committed to diversity, equity, and inclusion as a guiding principle. The organization has been consistently recognized as a Great Place to Work™ receiving certifications in 2022 and 2023. As it stands, Godrej Capital holds a spot among India's Top 50 Best Workplaces in BFSI 2023 and is also recognized as one of India’s Great Mid-Size Workplaces 2023. Beyond that, it has also had the honor of being named the Best Organization for Women by The Economic Times in both 2022 and 2023, and the Best Workplaces for Women by Great Place to Work in 2022 and in 2023. Designation Lead- Mar Tech Grade L2 – Manager Reporting to Head- Digital CX Region Godrej One, HO, Mumbai Function CX Job Purpose We are looking for a Mar Tech Lead to own and manage Salesforce Marketing Cloud (SFMC) as a product and drive the Mar Tech operations for the organization. This role will be pivotal in shaping our digital marketing automation strategy, maximizing platform capabilities, and ensuring seamless execution of data-driven campaigns across channels. The ideal candidate will be both a product owner and hands-on operator, working closely with internal teams to deliver measurable business outcomes. Key responsibilities Platform Ownership & Strategy Serve as the Product Owner for SFMC, driving platform adoption and maturity. Identify and implement new features, tools, and integrations within SFMC. Define and maintain the Mar Tech roadmap aligned with business objectives. Partner with IT, digital, and BI teams to ensure data availability, integration, and scalability. Evaluate AI-powered capabilities (e.g., Einstein, Journey Builder) to optimize personalization and engagement. Mar Tech Operations Lead end-to-end campaign management across email, SMS, push, Whats App, and other digital channels. Manage customer journeys, automation, and segmentation within SFMC. Ensure data hygiene, governance, and compliance (GDPR, DPDP Act). Track and report campaign analytics, attribution, and ROI. Work with stakeholders to design and execute always-on journeys and tactical campaigns. Stakeholder Collaboration Collaborate with marketing teams for campaign design and execution. Partner with CX and digital product teams to embed marketing automation into customer journeys. Align with brand team for consistent communication and design. Coordinate with data & analytics teams for insights-driven targeting and reporting. Work with technology partners/vendors for platform support, upgrades, and issue resolution. Qualification & experience 5+ years’ experience in Mar Tech, marketing automation, or CRM platforms. Salesforce Marketing Cloud experience is a strong plus Strong knowledge of Email Studio, Journey Builder, Mobile Studio, Automation Studio, and Contact Builder. Strong analytical skills with the ability to translate insights into action. Experience working with cross-functional stakeholders in marketing, CX, IT, and data teams. Exposure to AI-led personalization and campaign optimization is a plus. Excellent communication and project management skills. MBA from a premier school Why join us At Godrej Capital, we are on a mission to transform customer experiences with AI-driven digital marketing at scale. As the Mar Tech Lead, you will: Own one of the most powerful marketing platforms (SFMC) end-to-end. Shape how we acquire, engage, and retain millions of customers. Build automation-first, data-driven campaigns that drive business impact. Be at the intersection of technology, marketing, and customer experience. Grow in a fast-paced NBFC that is investing in AI and Mar Tech innovation for hyperscale growth.