Digital Marketing Manager

3 weeks ago

Ludhiana, India Talentigence Full time
Job Title: Digital Marketing Manager
Salary: INR 5 LPA - 9 LPA
Key Responsibilities:
● Develop, execute, and optimize performance marketing campaigns across Meta
(Facebook, Instagram), LinkedIn, YouTube, and Google Ads.
● Manage and improve SEO strategies, ensuring high rankings and visibility through
both on-page and off-page optimization.
● Conduct keyword research, competitor analysis, and performance tracking using
tools such as Google Analytics, Google Tag Manager (GTM), Google Search
Console (GSC), and SEMrush.
● Implement effective link-building strategies and oversee blog posting activities to
strengthen organic reach.
● Monitor, measure, and report on campaign performance with actionable insights for
continuous improvement.
● Manage website updates and content on WordPress, ensuring smooth functionality.
● Handle pixel tracking and updation across platforms for accurate conversion
tracking and reporting.
● Collaborate with cross-functional teams to ensure marketing efforts align with overall
business objectives.
Key Skills & Qualifications:
● Expert-level knowledge and hands-on experience in Performance Marketing across
Meta, Google Ads, LinkedIn, and YouTube.
● Strong understanding of SEO best practices and tools (Google Analytics, GTM,
GSC, SEMrush).
● Proven expertise in link-building and content/blog posting strategies.
● Basic knowledge of WordPress website management and pixel integration.
● Analytical mindset with the ability to interpret campaign data and optimize ROI.
● Strong communication and project management skills.
● Minimum of 3–5 years of relevant experience in digital marketing.

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