Media Buyer
3 days ago
This is a remote position.
Job Opportunity: Media Buyer at Vellko
Join Vellko as a Media Buyer specializing in Google Ads & Social Media advertising.
R esearch and Analysis:
· Conduct thorough market research to identify target audiences, media consumption habits, and industry trends.
· Analyse data and insights to develop a deep understanding of consumer behaviour and preferences.
· Stay updated on emerging media trends, technologies, and platforms.
Media Planning:
· Collaborate with cross-functional teams to understand campaign objectives, target audience, and key messaging.
· Analyze data to optimize campaign performance.
· Expert in creating ads, manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.
· Optimize media plans based on performance metrics and campaign goals.
Budget Management:
· Develop and manage media budgets.
· Ensure effective allocation of budgets across various media channels to maximize ROI.
Vendor Management:
· Build and maintain relationships with media vendors and platforms.
· Negotiate rates, terms, and added value opportunities with media partners.
· Stay trendy of industry benchmarks to ensure competitive pricing and favourable terms.
Reporting and Analysis:
· Monitor and analyse the performance of media campaigns.
· Provide regular reports and insights on key performance indicators (KPIs) to management,
· Recommend adjustments and improvements based on data-driven insights.
Qualification:
l Bachelor's degree in Marketing, Advertising, or a related field.
l Proven experience as a Media Planner or in a similar role within the marketing/advertising industry.
l Strong analytical and quantitative skills with the ability to interpret data and trends.
l Excellent communication and presentation skills.
Benefits:
· Competitive salary with incentives.
· Flexible remote work.
· Professional development opportunities.
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